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UNDERSTANDING THE INTERNATIONAL BUSINESS Link Title, Cultural dimensions -…

- - - - -Is not appropriate to look directly into the eyes
        -They prefer to do business with high ranking individuals
        -They prefer group orientation
- - - - Power distance: Refers to egalitarianism. High power distance countries are those where superiors and elders are tretared with defence and respectin contrats with low power sistance countries.
      - Masculine vs Femenine: Society values traditionally masculine attributes or traditional femenine ones.
      - Uncertain Avoidance: examinate the tolerance in risk or are risk adverse.
      - Time orientation: Society emphasizes short run or long- run time horizons.