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Role of Marketing and Marketing Planing - Coggle Diagram
Role of Marketing and Marketing Planing
What is Marketing?
management process involved in identifying, anticipating and stisfying customers needs
A market
Any set of arrangements that allows buyers and sellers to exchange goods and services.
Market share
Market leader
Market growth
Marketing of good and services
Goods :arrow_right:
Tangible
Unperishable
Services :arrow_right:
Intangible
Inseparable
Perishable
Variable
Market & Product orientation
Product
Focused on the production process and the product itself.
They believe that a high-quality product will satisfy customers and therefore will sell well.
Market
They are focused on continually identifying, reviewing, and analyzing customers’ needs.
They believe that once they identify the customers' needs, they will be able to accordingly produce a product that will satisfy their needs.
Social and commercial Marketing
Commercial marketing focuses on the marketing of goods and services that people want and need.
Social marketing is about influencing and changing the social behaviour
THIAGO GAMARRA
Marketing Planing
Marketing mix
7P's
Place
People
Promotion
Price
Process
Product
Physical Evidence
Market research
Secondary
Secondary market research means that simple collection of data needs to be carried out.
Internal
External
Advantages
Easy, quick and cheap
• Several sources may be used
• Historical data may be used
Disadvantages
• Data is not always in a convenient form
• Data may be out of date and not relevant
• Researchers must be aware of bias
Primary
Primary market research involves collecting primary data. This data needs to be collected by the researcher since it was non-existing before the primary research was conducted.
Advantages
• Relevant data can be collected
• The business that collects the data is the only one with the access to it
Disadvantages
• Expensive and time-consuming
• The sample taken might not represent the views of the market
• If the research method is flawed, the findings will be flawed as well
Planning
implementing
revising