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HOME PAGE, Impact stats high level video arguing to support major focus of…
HOME PAGE
VIDEO CAROUSEL
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SHOULD navigate visitors to the heartbeat of BLM. immediatly show the core of BLM and then direct them to the three main pages that will splinter off into each major pillar. JOY+POLICY+ COMMUNITY EX
TAKE ACTION
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This section of the home page should be quick and easy get people to act with out getting lost or feeling like they have to do too much work to align. This is for the curios/allyes those who will easily cosign and feel that they accomplished and aligned with the group.
RESOURCES
SKEPTIC
CURIOUS
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this should be asked for by the chaper leaders really. BLM should be creating resources for them. I would consifer allys of BLM the ones that are actively producing BLM events/actions. So hot to build a movement budget, how to fundraise without compromising morals, how to petition city council lol how to organize 101
There should be a resource that sparks action How to plan a interdependent march/How to organize a march with no police ect. content that people can apply and that moves them to become active members and allyes
Easy How to posters/PDF. Fact sheets that break down transparecy+defund+invest+why black lives matter. move people from not having the basics to feeling like they have the talking points to engage in conversation. this can easy navigate visitor to the editorial page to learn more.
This section of the home page should be immediate gratification. have all visitors feel like the site is a place where they can get highlevel information that can be shared or can inform their intellect/knowledge in conversation around the BLM pillars
EDITORIAL
SKEPTIC
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High level critical essay. commissioned or reposted. Archived list of quintessential reading of past and present abolitionists. reviews of theory, blueprints of success ect. keeps the ally deeply learning and seeing this site as a place to be informed
Section of editorial op eds, manifestos, BLM statements that are reacting to current events and evergreen issues realted to Black/Black trans/Black immigrants. This section needs to be more divers and represent the entire Black community
Easy digestible explanatory pieces with graphics that can be downloaded and shared ( which can link them to the resource page)
This section should move the skeptic to the learner/curious. and Move the curious to the trusted. The editorial space should hold highlevel essasy, manifestos, and stats based explanatory spaces to help people better understand the basics. More How to be an Abolitionsit. More why defind police break downs. There needs to be a balanced amoutn of editorial work for each visitor.
CHAPTERS
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The chapter section should be geared towards the curious trying to join a chapter so we move people to allyes
TRANSPARENCY CENTER
SKEPTIC
CURIOUS
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There should be a section where folks are allowed to share how they feel about BLM. Get some real time feedback of where people are at. this doesn't have to be seen but can be internal information. maybe each section can have a reaction moment see if people believe or not.
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the section should address the skeptic first. demystify all the lies quick with clear well designed summaries of each section of the transparency center. If each quote or graphic can direct to one long running transparency page it will direct this person to keep exploring and hopefully move them to curious rather than denier
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New video series that shows who BLM is working with what they are creating what content they are pushing out. Ex: Care Series that links to the series for the curios to watch more.
Hopefully they stay on the content/editorial page and jump to articles that are linked to the video series page
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Key campaign graphic
Take action button pop up to keep folks on home page and act quick. Closes and allows them to click onto campaign page
this section can just be info graphics. unless there will be a page developed or a page that is already developed that have statistics of the victories this page may not navigate the viewer to another part of the page. How do we feel about that?
the language in this section to clearly and succinctly outline what the chapters function is. demystify that BLM is run by just a group of people that the power is disperses
There should be a find your local chapter or start your own button that takes them to a robust page with resoirces/contacts
THIS WILL BE LATER: A section where chapter members can login and have a chat room and share resources posts and wins/campaigns