OD dimensions
IF
extrinsic: category
extrinsic: association
Intrinsic
IF decrease
extrinsic and intrinsic dimensions interact
attributes * association
meaning
technology
technological changes (Abrahamson, 2011)
aesthetics
newsness and innovativeness
attributes * category
more typical category-based visual codes (less IF), more aesthetic appreciation, the higher purchase intent (DV); (Celhay and Trinquecoste, 2015)
Technology Epiphanies (Dell’Era et al., 2017)
emotional/symbolic meaning (Dell’Era et al., 2017)
technology and culture has impact on each other (Abrahamson, 2011)
aesthetics and meaning: signs (e.g., form, colors, materials) that gives meaning to a product (Dell'era and Verganti, 2007, 2010)
visual, how good looking
contextual factors
Time
tradition vs contemporary
IF increase
IV - design innovativeness in visual appearance; moderator - adherence to a national design tradition (Micheli and Gemser, 2016)
Critics
moderator - adherence to a national design tradition (Micheli and Gemser, 2016)
technology and meaning dimensions in product innovation (Dell’Era et al., 2017)
category-based visual codes (Celhay and Trinquecoste, 2015)
fit among function, form, and context (Ravasi and Stigliani, 2012)
traditional elements may be combined with elements coming from different and distant cultures (Petruzzelli and Savino, 2015)
first, later, 2-stage
Conformity with exemplar’s features (Zhao et al., 2018)
(Conformity with exemplar’s) features (Zhao et al., 2018)
familiarity in technological environment = product’s innovation attributes in Rogers DoI (Danneels and Kleinschmidtb, 2001)
familiarity in market environment (Danneels and Kleinschmidtb, 2001)
familiarity in technological and market environment (Danneels and Kleinschmidtb, 2001)
Mimic product in a different category
change perceived meaning by highlighting different aspects of the product in advertisements without changing the product itself (Anthony et al., 2016)
Mimic same category
mediator: attention from experts and specialized media (Micheli and Gemser, 2016)
Distinctive production methods (handcraft piano) (Cattani et al., 2017)
material
Moderator - Temporarily, conformity first, differentiation becomes important later (Zhao et al., 2018)
Designers once tried to use mass product for their piano but later insisted on handcraft piano that supports its unique strategy position. (Cattani et al., 2017)
Similar to products in other categories (e.g., a spirit mimics the production and sales methods of wine) (Delmestri and Greenwood, 2016)
change a product category’s status and charge a higher price without changing the product itself (e.g., the taste or the production technology). (Delmestri and Greenwood, 2016)
Critics (feedback from virtuoso performers)
Firm’s reputation and cultural status (Cattani et al., 2017)
Critics who relate the product to an elite, artisanal, and premium “taste of Italy” (Delmestri and Greenwood, 2016)
innovator team
cultural fashions (Abrahamson, 2011)
Factors influence diffusion of innovative meaning: innovator marketing strategy, innovator characteristics, and competitive (Dell’Era and Verganti2011)
IV: Team composition change; Moderator: Design team members’ prior new product development experience within a given set of products (Forti et al., 2020)
signs (e.g., form, colors, materials) (Dell'era and Verganti, 2007)
visual product newness (Radford and Bloch, 2011) makes consumers perceive the product as new through mediators (affective, aesthetic, emotional, and symbolic responses)
Distinctive material that a product is made of (e.g., woods)(Cattani et al., 2017)
New visual and material design of the bottle (Delmestri and Greenwood, 2016)
product’s visual appearance on DV: consumer response (perceived product value, product liking, and purchase intentions) (Truong et al., 2014)
how much the new design appears different from others) (Chan et al., 2021)
leveraging familiar traditional themes yet differentiating from contemporary competition (Chan et al., 2021)
Aesthetics: shape of food (the more natural-shaped food is preferred) (Berkowitz, 1987)
goal is not to use the most beautiful shape but the one that fits a new meaning, i.e., the trend for fitness (Berkowitz, 1987)
to be similar to classical pieces but different from contemporary songs (Askin and Mauskapf, 2017)
Create a new market category
categorization as cognitive as well as social process, chefs in this context of molecular gastronomy (Slavich et al., 2020)
Degree of technological change (incremental or radical)
Visual similarity to existing products and visual appeal (Rindova and Petkova, 2007) on DV perceived value
Typicality (IV) and aesthetic appreciation (mediator) then purchase intent (DV); (Celhay and Trinquecoste, 2015)
tech * aest interact
newness of styles in music album (Forti et al., 2020)
Similar design like product in a different category (a Yamaha synthesizer model has a wooden case and wooden legs just like a piano) (Anthony et al., 2016)
e.g., functional foods, nanotechnology
(Granqvist and Ritvala, 2016)
To what extent an app's text description is similar to products in the same category (e.g., prototype similarity and exemplar similarity) (Barlow et al., 2019)
design form, function, and interactions between them (Townsend et al., 2013) on DV: consumer opinion
Product form might influence perceived functional performance (Hoegg and Alba 2011).