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OD dimensions, Time, IF (IF increase) - Coggle Diagram
OD dimensions
extrinsic: category
IF decrease
more typical category-based visual codes (less IF), more aesthetic appreciation, the higher purchase intent (DV); (Celhay and Trinquecoste, 2015)
moderator - adherence to a national design tradition (Micheli and Gemser, 2016)
Conformity with exemplar’s features (Zhao et al., 2018)
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Mimic same category
To what extent an app's text description is similar to products in the same category (e.g., prototype similarity and exemplar similarity) (Barlow et al., 2019)
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Intrinsic
technology
technological changes (Abrahamson, 2011)
Technology Epiphanies (Dell’Era et al., 2017)
(Conformity with exemplar’s) features (Zhao et al., 2018)
familiarity in technological environment = product’s innovation attributes in Rogers DoI (Danneels and Kleinschmidtb, 2001)
Distinctive production methods (handcraft piano) (Cattani et al., 2017)
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aesthetics
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visual, how good looking
signs (e.g., form, colors, materials) (Dell'era and Verganti, 2007)
product’s visual appearance on DV: consumer response (perceived product value, product liking, and purchase intentions) (Truong et al., 2014)
Aesthetics: shape of food (the more natural-shaped food is preferred) (Berkowitz, 1987)
tech * aest interact
design form, function, and interactions between them (Townsend et al., 2013) on DV: consumer opinion
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extrinsic: association
meaning
emotional/symbolic meaning (Dell’Era et al., 2017)
change perceived meaning by highlighting different aspects of the product in advertisements without changing the product itself (Anthony et al., 2016)
cultural fashions (Abrahamson, 2011)
Critics
mediator: attention from experts and specialized media (Micheli and Gemser, 2016)
Critics (feedback from virtuoso performers)
Firm’s reputation and cultural status (Cattani et al., 2017)
Critics who relate the product to an elite, artisanal, and premium “taste of Italy” (Delmestri and Greenwood, 2016)
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contextual factors
familiarity in market environment (Danneels and Kleinschmidtb, 2001)
innovator team
Factors influence diffusion of innovative meaning: innovator marketing strategy, innovator characteristics, and competitive (Dell’Era and Verganti2011)
IV: Team composition change; Moderator: Design team members’ prior new product development experience within a given set of products (Forti et al., 2020)
Time
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first, later, 2-stage
Moderator - Temporarily, conformity first, differentiation becomes important later (Zhao et al., 2018)
Designers once tried to use mass product for their piano but later insisted on handcraft piano that supports its unique strategy position. (Cattani et al., 2017)
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