Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing, Finance, Human resources, Operations - Coggle Diagram
Marketing
Market sales and growth
This is the measure of volume or value the business holds in its market and leads to an increase in revenue.
Market share
This is the amount a business sells as a percentage of the whole market, also used to measure influence and power.
Brand loyalty
This involves building a relationship with the customer in order to increase the chances of getting a repeat purchase.
Brand image
This serves as the business' reputation. What it does reflects on the business as a whole and therefore can influence customer's views of them.
Finance
Cost
By minimising costs, you can maximise the revenue created, which can also work to increase efficiency measures in labour productivity and capacity utilisation
Return on investment
This can refer to the level of capital expenditure or the return on investment through trying to maximise opportunities.
This refers to the balance of share capital and how much debt is held (gearing ratio and debt/equity ratio).
Revenue
These relate to the market share of the business, and aim to maximise sales
Cash flow
With adequate cash flow a business is more likely to be able to achieve other financial objectives with the extra financial resources. It can refer to the maximum debt, cash tied up in working capital, and the cash flow to profit %.
Profit
This can refer to the level of profit made, the rate of profitability, maximising profit, and exceeding industry or market profit margins.
Human resources
Talent development
This focuses on the investment into the employees training, retention rates of skilled employees, and the % of internal recruitment.
Training
This focuses on the total spend and time put into training employees, and the impact it has on an employee's effectiveness.
Diversity
This focuses on the different characteristics of the individuals, such as ethnicity, sexuality, gender, etc.
-
Alignment of values
This focuses on the company's core values and the integration of that towards employees and their actions.
Number, skills and location of employees
This focuses on labour turnover and retention, recruitment, training and skills.
Operations
-
Speed of response
Sales can be lost if the speed of the business is not fast enough, therefore they must have secure supply chains, manufacturing, and distribution.
Quality
This is ensuring that quality standards are met in order to assure quality products, reducing recalls and unhappy customers, improving their image.
Dependability
This means that they are reliable for customers, and they don't lose loyalty because of competitors being more dependable.
Environmental objectives
Production can produce a lot of waste, which if not controlled properly can negatively impact the environment, reduction of this may benefit their image and the environment.