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Integrated Brand Promotion (IBP) - Coggle Diagram
Integrated Brand Promotion (IBP)
Integrated Brand Promotions
(IBP) Tools
Advertising in mass media.
Sales promotions
Point-of-purchase materials
Direct marketing.
Personal selling
Internet advertising
Event sponsorship/experiential
marketing
Social networks/social media.
Blogs
Podcasting/smartphone messaging
Branded entertainment
Outdoor signage.
Billboards, transit, and aerial advertising.
Public relations
Influencer marketing.
Corporate advertising
Audience Categories
Household consumers
Members of a
trade channel
Members of business
organizations
Professionals
Government officials
and employees
Global advertising
International advertising
National advertising
Regional advertising
Local advertising
Advertising Role
in Business process
1. Contributing to the marketing mix.
2.Developing and managing the
brand.
3.Achieving effective market segmentation,
differentiation, and positioning.
4.Contributing to revenue and profit
generation & being measurable.