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Factors that are going to DISCOURAGE the use of MERCURY, Things that…
Factors that are going to DISCOURAGE the use of MERCURY
data is inaccurate
Address
Phone
Email
Location
portfolio
Region
Product/Services infor
Doesn't provide anything "MORE" than what the current platforms provide
The leads do not make sense - they don't explain the "WHY".
Where is the lead coming from - "blackbox"
Lack of engagement with the channel
Lack of trust
No interest in GIS based visuals - only interested in Tabular data
If there's no reference to benchmark as to how the leads have performed in the past (reference to conversion rates)
Absence of MERCURY Champions
Poorly designed user interface
Poor choice of colours
Clutter
absence of navigation
App hangs or does not respond
Poor choice of colours
Not having clarity as to "WHAT DO I DO HERE?"
WHERE SHOULD I BEGIN?
WHAT IS MOST IMPORTANT?
Lack of personalisation - MERCURY showing a generic view
Things that encourage the use of Mercury
Data must be accurate to the highest degree possible
Ensure we get the following sorted
1-Address is correct
2- Portfolio maps back to Agent / Region
Increase trust by social proofing
example: By using prompts in MERCURY like "Did you know that x% of your portfolio was identified as SMILE Lead and had y% of conversion rate?"
OR
"x% of your portfolio had y% of conversion last month on the same initiative"
There should be very simple line of reasoning behind every lead that we generate for all 3 Next-Best-Action Initiatives (Churn, Xsell, Upsell)
Why do we suggest a lead for a the next-best-action?
The channel is engaged by using our SME Support teams
The Channel is rewarded for using Mercury
The Channel understand the value of using MERCURY
The Channel understands how the platform offers insights which are not available elsewhere
Identify Champions in the Channel who Love MERCURY
Get them to tell their story on how MERCURY helped them save time and effort
Find success stories from the Channel
Improve MERCURY Aesthetics, look and feel
Get support from Shital, Phani and Isha
Create Personalised Experiences for Agents
Have Mercury talk to them about their Portfolio
Identify the USP for MERCURY
What does it offer that others don't?
What else can it offer while keeping the UI simple and intuitive?
Offer CLARITY on what MERCURY is used for
Setup an ABOUT section which talks briefly about MERCURY
Explain the "science" behind each "initiative" in easy language
Create Agent FOCUS View to hook the agents in
Give them a prompt to begin their day - for example: Talk about their portfolio and last few days of activity
Prompt them on "Next-Best-Action" - Give them 3 work items to choose from based on their preferred choice of initiative
Identify the TOP 3 items that they MUST address asap