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Google Ads - Coggle Diagram
Google Ads
6 elements of a power USP
You're unique because of the buyer you serve.
Focus your advertising efforts to a niche. In our case, people who are aged between 30-50 perhaps.
You're unique because of what you sell.
Sell a story.
You're unique because you have an unusual angle
You deliver an unusual level of quality, the experience of doing business with miklaa is one of a kind.
You're unique because of what your product/service does NOT do.
We are not pushing any real estate agency's home.
You're unique because of the time frame around your offer.
Free listing for 3 months only.
Brain processes numbers faster than words and numbers make your message specific.
Browse over 7000+ houses with high resolution images and 3D views.
You're unique because of how you guarantee your product.
If you don't enjoy our service, we won't charge you.
The more ballsy your claim, the better.
Sales is a disqualification process - most people are not right for you, so don't advertise to them.
Advertise by preaching all 6 elements one by one. Most will fail, but one should succeed and then hone in on that.
3 things with ads
Bidding - What is your max cost per click (CPC) you're willing to pay.
Targeting - who to target based on keywords and audience.
Message - what is the customer's intent? What can you say to pull them?
Spend $5-10 per day for a month rather than chunking.
platform for peer to business lending?