Social media and the Russian Invasion of Ukraine - Coggle Diagram
Social media and the Russian Invasion of Ukraine
A medium used by Ukrainian civilians to...
share scenes of day-to-day life during the conflict
Girl singing in bomb shelter
(3.3M views on Facebook)
Tiktok "My typical day in a bomb shelter" (6.8M likes)
Tiktok "How I evacuated Ukraine"
showcase the destructive nature of war
Cellist playing in the destroyed streets of Kharviv
(140K views on Youtube)
Tiktok montage denouncing the death toll of Russia's bombing of Ukraine
(121K likes on Tiktok)
Example: Instagram post "realize the scale of Ukrainian heroism" (105K likes)
Instagram post encouraging other Ukrainian women to join the frontline
Twitter video of Ukrainian civilians attempting to block Russian tanks
A medium used by the Ukrainian government to...
rally international support
Tweet by the Ukrainian government calling on Twitter users to "demand [their] government to act now"
Tweet by the Ukrainian government calling on allies to impose visa bans on Russians
maintain its population's morale
Tweet by the Ukrainian government to Ukrainians under Russian occupation in Melitopol claiming that "Ukraine fights and will soon be back!"
Facebook selfie video by Zelensky shortly after the invasion of Ukraine stating "we will defend Ukraine"
help civilians get involved
Twitter tutorial by the Ukrainian Ministry of Defense showing where to throw Molotov cocktails
Facebook infographic posted by the National Roads Agency calling on civilians to "burn trees and raise barricades"
A medium used by the Russian government to...
Russian embassy in London's tweet claiming that the bombing of a Ukrainian hospital by Russia had been faked
Russia's mission to Geneva's tweet denying the existence of the Bucha killings
A medium used by Russian civilians to...
rally support for the war
Example: #RussianLivesMatter, a coordinated campaign of 180 Russian influencers promoting the invasion of Ukraine
Example: "The Z dance," a TiktTok trend incorporating "Z" hand signs in a show of support of Russia's military
Example: #RealWomen TikTok trend, where Russian women pose while doing a "Z" hand sign in support of Russia's military and with the caption "how real women pose"
denounce the war
Example: #ЯпротивВойны (I'm against the war) was trending in late February in Russia
through the organization of protests (notbaly via Telegram)
Example; Russian influencer Niki Proshin (750K followers on Tiktok) denouncing the war in a now-deleted Tiktok
Example: Russian influencer Xenia Tchoumitcheva (2M followers on Instagram) writing in an Instagram post: "I don’t have any political knowledge nor opinion, but all I can say is: I am always against war and for the people”
War in Ukraine
An ongoing conflict that began on February 24th, 2022
Opposes Ukraine and Russia
Digital media has a long history of influencing conflicts
The Russian Invasion of Ukraine has been referred to by some commentators as the first social media war
others have referred to it as the first Tiktok war
World Cyberwar I
2010 - 2012: The use of social media helped spark the Arab Spring and the subsequent armed rebellions
1991 - 2001: The birth of the Internet enabled news consumers from around the world to have access to near-instantaneous news about the Yugoslavian war
1954 - 1975: The Vietnam war was called the first television war due to the widespread coverage of the conflict for radio and television networks
More than half the world uses social media (58% according to the University of Maine)
46% of Ukrainians report using social media at least once in the past 7 days (US Agency for Global Media)