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Market Survey - Coggle Diagram

- - - - Geographical, population, urban/rural, economic status (people and area), competition (failures and successes), attractiveness.
    - - Means of transport, radius, time, routes, parking, easy access
  - - - Age, religion, gender, income(expendable), nationality, household, etc.
  - - - Pricing, menu, category, concurrence, average check, etc.
      - Analysis of their advantages and weak spots
      - Differentiating factors
- - - - Sells, money, sells, laboral days, personal, space, #customers needed.
    - - Direct, utility(basic), administrative, advertising, repairs and maintenance
      - Prime costs
        
        Food, beverage and labor costs