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PPG - Coggle Diagram
PPG
definition
MOC contribution
relevant
RV overvaluation
interest subvention
also if MBPL only (ie no MBFS part)
not relevant
cash bonus
trade in
subvented package
MBM contribution
relevant
base rate
deal IRR at 15% RORAC for std business
not included
insurance business
EC / NIB advantage
base rate subvention
also if MBFS only (ie no MBPL part)
not relevant
commission
incentive
marketing
catalogue prescribed by HQ
scope
new cars only
base rate
comparison to non-capitves
price premium <=100bp allowed
premium justification
captive approach
benefits
all products covered
customer loyalty
all MB brands covered
methods
intergrated POS
dedicated sales staff
individual porduct development
sales force training
WS-RET link
CRM
non-capitve approach
niche provider (cherry-picking)
brands
products
no brand loyalty
MBM share improvement tools
lower contract risk
RV up
term down
DP up