Why can't the LBL Charitable Foundation establish a marketing strategy to build brand reputation and attain 1000 new impressions?
Lack of available funds
Lack of sufficient marketing strategy
Lack of contactable means
Lack of brand awareness
No partnerships/sponsorship program
Insufficient sponsorship/partnership strategy
Insufficient resources
Lack of Target Audience
Lack of clear incentives for potential sponsors/partners
Inability to travel and meet partners
Lack of marketed tasks to help
No incentive to volunteer
New company with a lack of direction (too ambitious with too many goals/programs)
No dedicated personel
No proof of concept
Young/inexperienced business
Lack of clear Goals
Limited partnership outreach program
No clear focus (trying to tackle too many issues)
No dedicated marketing team
Lack of consumer brand awareness
Poor usage of social media
Uses Linkedin as primary social media platform
Difficulty using other social media platform effectively such as Facebook and Instagram
Lack of resource, such as funds or training programs to learn social media marketing
Limited community engagement --> less incentive to develop a robust social media plan
Difficulty attracting participants in charity events
Heavy reliance on referrals from other charities
No specific community to target
Wide target market
Unclear UVP
Lack of identity awareness
Broad/unfocused target audience
Broad vision and wide range of services (e.g mental health, education and film initiatives)
Shifted focus from education to mental health during COVID-19
Lack of dedicated marketing team
Budgetary constraints
Lack of understanding of potential grants
Inadequate research or knowledge
No form of sustained revenue
Lack of partnerships
Small team and limited volunteers
Difficulty attracting experienced volunteers
Uses media channels such as TBC, which may require Chinese speakers
Lack of incentive for potential volunteers
Inadequate number of donations
Inadequate number of clients from business consulting services
Small team and the founder is the only person posting on media platforms
Lack of qualified service providers
Lack of volunteers
No person handlling/updating the website (unclear means of contact)
Unclear of who they are helping
Lack of time
lack of funding to afford a marketing specialist
Large range of services
Services may require multilingual speakers
Lack of knowledge of social media and graphic makers, such as Canva
Inadequate research to find new partnerships
Operates in different countries and online
Lack of donations
Lack of credibility
Registered as 'LBL Philanthropy' on ACNC, not LBL Charitable Foundation