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Marketing Agents - Coggle Diagram

- - - - The objectives of the distribution channels are therefore dependent on each company, the way it competes in the market and the general structure of the supply chain.
- - - - Merchandising is the set of operations carried out within the POS, whose objective is to place the correct product, in the correct quantity, with the correct price, at the correct time, with an impeccable visual presentation and within a correct exhibition.
  - - - commercial distribution is a marketing instrument or variable, just like the product, the price and the promotion. Commercial distribution is a structural variable, modifiable in the long run
  - - - Purchasing management
        
        It is known as purchasing management to the activity related to the acquisition of goods and services whose objective is the execution of a productive, commercial or administrative process.
- - - - Commercial agents.
        
        A Commercial Agent is a self-employed professional who is in charge of promoting, negotiating or concretizing commercial operations in the name and on behalf of one or several companies they represent, for a fee and in a certain area.
  - - - Straight.
      - Indirect.
        
        Selective.
      - intensive
      - industrial
- - - - It is the process of understanding consumer demand for a product or service in a target market. Analysis techniques are used to successfully navigate a market and generate the expected results.
        
        Both the elasticity of demand and the elasticity of supply can have these characteristics of being unitary, elastic, inelastic, perfectly elastic, or perfectly inelastic.
    - - Seasonality is an important concept for those looking to trade produce. The normal patterns of supply and demand that these markets exhibit at specific times of the year should be key considerations when making trading decisions.
    - - Elasticity seeks to measure the impact, or degree, of changes in demand or supply of products given various price changes.
- - - - Pricing is a strategic function of management, the difference between pricing and strategic setting is the same as between reacting to market conditions or acting actively against them.
        
        There are three methods of setting prices:
        
        Cost-based methods (cost analysis)
        
        Competition-based methods (competitive analysis)
        
        Market or demand-based methods (demand analysis
    - - The demand that a product may have is, according to Suárez, the main factor that influences its final price