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agri-food marketing - Coggle Diagram

- - - - Product strategies are the different actions carried out from marketing in order to design and produce a product.
- - - - Adoption Process: It is the set of successive decisions that an individual takes before accepting the innovation.
        
        The diffusion of a new product is defined as the process during which the novelty spreads in society and is accepted by consumers.
  - - - It is an initial step that must be taken by any undertaking, and of course, consolidated companies must take it frequently to stay ahead of the curve.
  - - - Genetically modified (GM) foods have DNA modified using genes from other plants or animals.
        
        Probiotics are foods or supplements that contain live microorganisms intended to maintain or enhance the "good" bacteria (normal microbiota) in the body.
- - - - The demand that a product may have is, according to Suárez, the main factor that influences its final price