Your mental health & cognitive function matters to you. The most important nutrient associated with cognitive health is Choline. Choline is a vitamin-like essential nutrient that is naturally present in beef liver. Our cells need choline to maintain their structural integrity. Your body uses Choline to produce acetylcholine, an important neurotransmitter essential for brain and nervous system functions including memory, mood and muscle control. Further, choline acts to protect the brain from Alzeimers disease, in at least 2 ways, as studied by Arizona State University. First, choline reduces levels of homocysteine, an amino acid that can act as a potent neurotoxin and second, choline supplementation reduces the activation of microglia – cells responsible for clearing away debris in the brain. For your brain to function at its best, you need copper, selenium and iron. All three of these brain-boosting nutrients are naturally found in beef liver.