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EMAIL MARKETING - Coggle Diagram
EMAIL MARKETING
PART 2:
LEAD MAGNETS &
YOUR FIRST OFFER SEQUENCE (LOW TICKET PRODUCT OFFERS)
Lead magnet
- 3 days max
(reason why ppl signed up)
DAY 2: Organize the put the info together
DAY 3: Polish and package the info with a catchy headline - a hook and an attractive cover
DAY 1: Research and gather the info you need
e-books and / or videos
Criteria
Specific (Problem solved should be very specific)
Quick (to be consumed - only about 5 mins)
Simple (answer and help with ONE THING, not many)
6 Categories of Lead Magnets
Case studies: How to achieve ... only with ...
(Result-oriented and social proof)
You know their interest
-> tailor your email copy
Answers to Questions: How to...; Do want want (to) ...?
Cheat sheets/ Checklists/ Scripts/ Templates/ Examples/ Toolkits/ Swipe Files
They will be more open for you to teach them how to use the cheat sheets
Guides/ Reports/ Tutorials/ Spreadsheets/ Recipes/ Trainings/ Challenges
e.g. latest trends in your niche
Quizzes / Surveys: work well for coaching and consultation services
Feel like receiving custom help from you
Free Trials: work well with software
Highest Converting Headlines
Email Templates and How to use them
Border
RED: Engagement email (encourage inactive subscribers to engage)
BLUE: Basic email (Newsletter/ Lead Magnet Email/ Warm-up Sequence/ Reset Email)
GREEN: Sales/ Offer email
Text
BLACK COLOR & YELLOW HIGHLIGHTED: Options/ Optional
BLACK: Recommended
GREEN: Fill in your info
BLUE: links
Icons
BRAIN: Psychological tip - make ppl feel a certain way
LIST: Options - use the option where you see fit
LIGHT BULBS: Good idea - to boost engagement
HAND: Manual vs GEAR: Automated
Write email when u're in a good mood
LEAD MAGENET EMAIL + TEMPLATE
(Sent immediately after someone opts in)
Lead Magnet Email Template
Lead Magnet Offer Sequence + Template
(related to the lead magnet, same niche - e.g. next step)
Sent 1 day after the lead magnet email
e.g. Day 0: Lead magnet email;
Day 1: Offer email 1 of 3;
Day 2: Offer email 2 of 3;
Day 3: Offer email 3 of 3;
Highest Converting Headlines
Lead Magnet Offer Sequence Template
FEEDBACK LOOP
Usually check open rates of email, fix where needed
(at least 20% open rate in each email)
If NOT, consider changing the SUBJECT LINE or the DOMAIN NAME
Don't be distracted by sales numbers (90% of the sales come after the first month)
PART 3: ADVANCED OFFER SEQUENCE
:
Another similar topic / product / interest from the Lead Magnet and the FIRST OFFER SEQUENCE
(MEDIUM TICKET PRODUCT OFFERS)
Ask for their email again to place them into another list
3 types of popular profitable email sequences-
Online courses (for products costing $250)
Flash sale (for products costing $100
Webinars (for products costing $500 - $2,000)
Copywriting in a nutshell
Top 5 PERSUASION SECRETS
Diminish their fears: case studies, support, stories, new opportunities, etc. (Margarine; Lóréal vs Clairol)
often for
online courses offer sequence
($250)
Template
Content
Sales
Announcement
How to sell info products
How to Structure a Direct Response Sales Letter
Email content
Testimonial
Free samples
(each should be around 5 mins only)
Course Content
The WHAT (the strategy)
Case studies
The HOW (the tactics)
The experience (How you learned or earned)
Confirm their suspicions (Lóréal)
Often for
flash sales offer sequence
($100)
Template
Recommended
Option 1: Confirming suspicion
e.g. celebrate 2000th member in our community
Option 2: Throw rocks at their enermy
Option 3: Default choice
Justify their failures: It's not your fault (Zoom)
often for
webinars offer sequence
($500 - $2,000)
Template
Don't use "Webinar" (already overused)
-> Free training/ Special training/ Online training/ Online coaching/ Online Challenge/ Workshop/ Web class
Throw rocks at their enemies (Greyhound) (Don't attack other competing products; Attach other competing niches, e.g. self-driving vs leave the driving to us; diet vs exercise; Youtube ads courses vs Facebook Ads courses; watches vs. other jewelry)
Encourage their dreams (Pepsi)
EMAIL 101
Email Algorithms - 3 MISTAKES
Email Quality / Sender Score
PLUS
How many click the link
How many are sharing it, forwarding it,
marking it as important, giving it a label, etc.
How many ppl open your email
MINUS
How many emails bounced
(not delivered)
How many ppl unsubscribed or
marked your emails as spam
SEND EMAILS TO EVERYONE
ON THE LIST EVERY TIME
This causes open rate to drop -> Lower your sender's score
(Inactive subscribers will not open your emails)
Separate the most active
from the inactive ones
=>
2 GROUPS
Sending mails to most active subscribers more often
HAVING ONLY ONE DOMAIN NAME
RESERVED FOR YOUR BUSINESS
Email deliverability is
also affected by
IP Address
Email service provider
e.g. GetResponse, AWeber,
mailchimp, Constant Contact
Your domain
reputation
Activity
Age
(New domain names have NO reputation)
Have AT LEAST 3 DOMAINS reserved for your business
Send to the most active subscribers
from one domain and least active from another
NOT HAVING TEST EMAIL ACCOUNTS
Email deliverability is
also affected by
Email subject line
e.g. Make money now
Promo
Email Body
e.g. full of pics
and animations
Spam
Links in the body
e.g. coming from a domain with bad reputation
Spam
Types of
Email tabs
Inbox
Spam
Promo
Create 02 test email accounts
ALWAYS OPEN and CLICK THE LINKS INSIDE
NEVER OPEN
To test the least
engaging subscribers
To see which box
your emails land in
Before sending a mass email,
send to these 2 emails first
If it lands in the
Spam or Promo box
3 more items...
TIPS
More How to Avoid the Promo Box Tips
Spammy Words to Avoid when sending emails
How to avoid your emails getting into their PROMO box
Sell the RIGHT THING
at the RIGHT TIME
Body copy sells THE LINK
Your landing page sells THE OPT-IN
Subject line sells THE OPEN
DON'T SELL in
subject lines
SHORTCUT
Snag my new step by step templates!
GREED
Bring out the inner shopaholic,
promises a great deal
Hot FREEBIE alert! 10 FREE gifts, you pick 2!
FEAR
Why ___ is keeping you stuck?
VANITY
Your butt will look great in these workout pants
DEADLINE
Only after you've built relationship
(they've known your product)
Don't get left behind:
the 3 most effective secrets to ___.
FUNNY
Swipe right on me! ;-)
PERSONAL
EMAIL MARKETING
FOR SOCIAL MEDIA GROWTH
When you post sth, you email your subscribers telling A STORY about it. But it should not be about you, but in one of these
(Want more? Visit my ...!)
VULNERABLE MOMENT
WHAT YOU LEARNED
HOW YOU GOT IT
Social Media Super Guide
HOW TO GROW YOUR EMAIL LIST
Free
"Exclusive" Private Facebook Group (Exclusivity sense)
Answer questions
to get in
We have invested...
Email address to enter
Which one are you most interested in?
Instagram
Focus on short-form content
Pictures
15s reels
30s videos
=> That's why no one clicks on the webminar link in your bio (too long)
Offer things that can be consumed in less than 10 mins
INSTAGRAM CAROUSELS
Last page is the CTA page (If you're interested in these tips, there are more in my
short and 10-page long
e-book. Click on the link in the bio to get it.)
Paid
YouTube Ads
Long-form content
Ppl prefer videos rather than e-books on this platform
Email Autoresponder
AWeber
mailchimp
GetResponse
Constant Contact
Don't focus too much on
advanced features
MISTAKES IN
EMAIL MARKETINGS
Features -> Benefits -> Hooks
Example
Hook: specific, result-oriented
Keep asking Why? questions to find the root cause motivating people to buy
Don't get FRIEND ZONED!
Don't let your prospects think that you always offer freebies, no selling!
Lead magnets should come with offer sequences to buy one of your products -> Let them know that your products are not FREE.
Top 10 Highest Converting Email Templates
Automation VS.
AUTORESPONDER
Email Delivery Checklist
GETTING TRAFFIC WITH PAID ADS
SECRETS OF RUNNING ADS
Running ads is like gambling
LEARN FROM YOUR MISTAKES THROUGH DATA
and RETARGETTING
Facebook VS. Youtube Ads
Facebook: when we are bored or want to interact
INTEREST TARGETING
Movies they watch
Songs they listen to
Pages they likes
Youtube: When we search for sth
Are motivated
Have intent
Are active
TO DO sth
INTENT TARGETING
TO BUY sth
TO KNOW sth
Basic Definitions
Youtube charges by views / clicks
AD SPEND
VIEW COST
CLICK THROUGH RATE
CONVERSION
MAINTAIN YOUR SYSTEM
Sign up to your competitors' email lists and distribute them to different labels in your inbox
PART 4:
RESET SEQUENCE
(Give more tips and goodies to reset the buying environment)
PART 5:
ENGAGEMENT SEQUENCE
(Get your inactive subscribers to be active again)
Secret Gift
Lead magnet/ Template/ Cheat sheet/ Guide/ Checklist/ ...
Set up Autoresponder (4 days - 4 emails)
Template
Create a new list (with a title)
Sort out the ppl who havent opened your emails OR clicked links in your emails in 30-60 days
Move them to a newly created list
Survey to win a prize
Template
max 2-3 mins to complete
Google Form
Survey Monkey
Typeform
Prizes could be gift cards (Spotify, Netflix, ...)
2 ABOVE FAILED
(NOT OPEN THE EMAIL)
Did not see the email / Dead account
FINAL NOTICE sequence
Template
Not Clicking the Links
Throw them in the trash
Dont tell them to
unsubscribe themselves
(senderscore going down)
Can be sent at any time
Inspirational/ Trendy News OR Videos Reset Template
News article
Video
(More casual vibe, you said it is shared with you by a friend)
2nd email is related to the first one but CREATED BY you (with practical and actionable info and application to your brand)
Fan Filter Email
(Find your true fan)
Template
Go general (without giving any benefit for clicking the link and see which ones click the link)
FIRST EMAIL OF THE TEMPLATE ONLY
Those who clicked on the link
Put them on
a new list
LATER
Send your new products to them 1st
Send them a copy and
Get a testimonial of your new product
Send your online content to them 1st
IMMEDIATELY
SEND 2nd EMAIL OF THE TEMPLATE ONLY
Fans are much more likely to do what you ask for
Give special
treatment
Periodically sent
POWER WORDS
Simplicity
Trust
Fear
Vanity
Curiosity
5-PART EMAIL MARKETING SYSTEM
5-part email marketing system
SCIENCE
Running our system with an autoresponder
ART
Building our system
Opted in
in Landing Page
(COLD TRAFFIC)
PART 1:
Warm-up
sequence
PART 2:
Lead magnet +
Offer sequence + Offer
Depending on how new subscribers are engaging with your emails / offers
Good
PART 3:
More offers
Bad
PART 4:
RESET the buying environment
-> send them an email with pure values, to prove that we want to help them, too.
Low
Engagement/
No Opening
1 more item...
Introduce your subscribers to who you are
Make money while you sleep
Traffic source -> Add ppl to your email list
Sales process
Product
PART 1:
WARM-UP SEQUENCE
(BUILD TRUST AND RELATIONSHIPS)
WARM-UP SEQUENCE
SECRET
Balance btw
pride (to gain respect) vs
humility (to avoid resentment)
YOUR CURRENT
PORTFOLIO (or
PERSONALITY)
BIG
MOST POPULAR WORKS sequence
DAY 1: Most popular works 1&2 (are still free tips), e.g. content from social media that gets the most interations
Template
Psychology:
Promise sth and overdeliver
Encourage them to read your entire email back to back
When they read the no. 3, they will feel like they missed sth
DAY 2:
Most popular work 3
Welcome email:
immediately after someone opts in your list
(Option 1 in the template)
TEMPLATE
Example
X of 3: know where they are now (in case they missed previous ones -> they will search for it) and what to expect
Create a FB group, saying the old one was hacked
Avoid long to-do lists
Whitelist your email address
Join FB group
DAY 3:
Engagement email
SMALL to NO
RELATIONSHIP BUILDING
sequence
Day 1: Break false beliefs
Template and Example
Another Example
Day 2: Discovery of new opportunity
Welcome email:
immediately after someone opts in your list
(Option 2 in the template)
Day 3: New opportunity achievement
Send in accordance with LEAD MAGNET SEQUENCE:
Each day (except Day 3) they receive 02 emails: one from LEAD MAGNET sequence (first), the other from WARM-UP sequence (second).
Day 3: Opposite order Warm-up 1st and Lead magnet 2nd
GIVE VALUE to your subscribers: GIVING TIPS or
BUILDING RELATIONSHIPS (telling stories of your struggles - was in the same position, just more experienced now)
SHORTCOMINGS