"What makes museums particularly interesting in this context is that they seem presently to be undergoing a shift in definition, moving away from the earlier ‘edificatory’ model, towards the twenty-first century immersive museum, with its generalised notions of ‘edutainment’. But there is more at stake here than a simple reversal of the value system that formerly positioned the museum as the collector and keeper of high culture, such that it is now a facilitator of a popularised mode of ‘cultural experience’, and, one might add, seller of cultural merchandise." (Stead, 2004, 387-388)
