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Build Stage 1 - Bridge, (image), Alejandro Cruz Parra
Michelle Fuentes…
Build Stage 1 - Bridge
The real solutions are outside your organization. The correct way for any company to start a digital transformation is to look outside.
In fact, your company’s very need for digital transformation is evidence that gaps have formed that separate your company’s current state internally, with the people it’s meant to serve and the marketplace and sector it operates in.
To close them, you need to find out what your current and prospective customers want and expect, what technology exists to do it best and what business models and partnerships you could adopt to make the whole operation more sustainable. gaps like these are the root of any company’s need for digital transformation, and the purpose of stage 1: Bridge is to close them.
As part of your strategy you have to determine your mission, in order yo answer a major need or a socila desire. It will help you to answer the 4W
Your organization has to align it's strategy and redefine some objectives in order to accomplish your vision.
SHARED formula means:
- succint: know why is important to change and the benefits to customers and the entire organization.
- human-centric: everything has to do with people and the importance of every person, despite the use of technology
- aspirational: set high expectation ando motivate people to reach goals and vision.
- relatable: the tranformation has to be easy to explain to any person in the organization.
- evidence: show data or information that confirms the importance of change.
- decisive: the transformation plan has to be unambiguous and indicate the differences between the current processes versus the future ones.
Listen to your leaders and aling then to your programme in order to let them contribute and work with differnt perspectives to reache the common goal
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This first section of BUILD shows you how to form bridges to the outside world, get your company’s leadership teams and staff to understand what transformation is needed, and, most important, get everyone bought into why it’s essential to your company’s future success.
If at all external gaps between your company’s decision makers, the people they’re supposed to serve, and the markets you operate in.
Internal gaps between your company’s own business structures, its leadership groups, and everyone’s understanding of the mission of the company overall.
By forming connections with your customers, consumers, peers, and experts outside your organization, you can start to close the gaps between your company’s leadership and the people it’s meant to serve.
Your company’s leaders also need to be aware of new technology and business models that could help them fulfil the company’s mission in a better way than the processes created before those innovations were possible.
last, you need key leaders aligned, ready to implementing a shared vision of where transformation will take you
To achieve the steps in Bridge, your company’s leadership and select members of its staff need to form connections, gain insights, and establish ways of making these bridges permanent long after the stage itself is complete, otherwise the gaps will simply re-form.
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Internal Gaps
Takes a long time for new technology to get onto management’s radar, and even longer for the skills and expertise required to leverage it to reach all departments
Bridging internal gaps
Who?
Leaders and managers across selected functional areas and customer-facing staff across different areas and levels.
What?
Articulate the reasons your company needs to do to transform and in what ways, by creating and presenting an evidenced shared vision for transformation.
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Agents of Change
Someone who leads and observe projects, that use the five Cs for change and have a determinate and enthusiastic vision. This person also have the 3 key roles of change
- Face the Digital Transformation
- Remove Barriers
- Driver of Transformation
The five Cs
- Compelling: leaders who inspire others to follow high risks and through uncertain paths
- Connected: Change agents knows all the key alliances as stakeholders and the external experts
- Current: Be up-to-date with the technology, the actual competitors, and relevant sector
- Creative: Use creativity for solve problems for develop new solutions focusing on go beyond the box and change the perspective.
- Committed: Cool head in the face of the storm, use iteration processes, define the flaws and understand why a failure has ocurred. Find the root of the problem and commit to take the time to find the solution.
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External Gaps
There is no such thing as an organization that exists to serve the people who staff and manage the organization itself – to do otherwise would make it a society or community.
the longer an organization has been operating and the bigger it’s grown, the easier it is to lose sight of this basic principle.
All organizations are faced with rapidly evolving external needs and conditions shaped by digital technology. Even when new digital innovations target us at home, the expectations they create quickly extend into our professional and consumer lives.
every organization has to align to external conditions beyond its control Understanding the impact of digital technology on your customers is the key to identifying ways your organization needs to transform to meet those evolved expectations.
As a result of these and the many other expectations shaped by digital technology and the brands that created them, we all expect interactions with every organization to be more tailored to our individual preferences because the technology enables it so well.
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Before a newly formed business can grow and scale into a competitive and stable company, its founders have to maintain close external connections to inform their decisions, track the impact of changes, and know when to alter their course at the first signs of trouble.
Every organization is different in terms of its customer relationships and how services and products are offered, this section includes rules for conversing with customers, objectives, and key questions to answer, and suggested activities for a variety of sectors and organization types.
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Alejandro Cruz Parra
Michelle Fuentes Cano
Diana Ortiz Aguirre
Angélica Hernandez De Las Cuevas
Rodrigo Cedillo Cáliz
