From a consumer’s perspective, digital includes everything on the Internet and literally anything you can do, see, or engage with through connected devices, such as smart TVs, mobile phones, laptops, wearables , and Wi-Fi-enabled appliances.
Digital is everywhere, but it becomes truly powerful when you extend its definition to the enterprise level. In this sense, ‘digital’ also includes every element of your company’s entire IT infrastructure – from product and inventory management and running the supply chain to every aspect of marketing, communications, and HR.
Because of digital, normal people – not just giant brands – can attract and retain customers,