How to Digitally Transform
the three biggest misconceptions about it.
Five Common digital challenges
Your transformation programme is going to have to tackle three critical areas of your organization:
Real digital transformation isn’t about getting your company to use a specific set of new technology; it’s about your company’s ability to react and successfully utilize new technologies and procedures – now and in the future.
This misconception is the most baffling to me because the word ‘transform’ means something is no longer the thing it was before. Somehow so many companies think ‘digital transformation’ will allow them to continue doing what they’ve always done, just with new technology thrown into the mix.
the challenge of real transformation the struggle of digital transformation is rooted in our Dna.
Don’t transform to preserve the ‘how’, transform it to match the ‘why’
- Digital transformation needs a big budget before it can even start.’ 2. Everyone knows what i’m talking about when i say "Digital transformation".’ 3. When the digital transformation is over, we can go back to business as usual.
For most, this includes adopting processes that allow your company’s leadership and staff to investigate, experiment, and strategically employ new technology on an ongoing basis.
The company that ducks and dodges the punches without a proactive strategy is only delaying its inevitable defeat.
The average company today though is nothing like a boxer. The average organization is stuck in its ways, isolated, slow to react, and bogged down by old processes.
Real digital transformation is about breaking down these barriers, removing the constraints imposed by outdated logic, and leveraging technology to create new revenue streams, drive down costs, and enhance the user experience.
Customer Experience
Internal Processes
Business Model
From a consumer’s perspective, digital includes everything on the Internet and literally anything you can do, see, or engage with through connected devices, such as smart TVs, mobile phones, laptops, wearables , and Wi-Fi-enabled appliances.
Digital is everywhere, but it becomes truly powerful when you extend its definition to the enterprise level. In this sense, ‘digital’ also includes every element of your company’s entire IT infrastructure – from product and inventory management and running the supply chain to every aspect of marketing, communications, and HR.
Because of digital, normal people – not just giant brands – can attract and retain customers,
Digital transformation, and the way I’ve run my career, is having a constantly improving mindset.
As humans, we all love convenience. But there’s a catch. We seek convenience, but we also naturally avoid new processes. Tell your staff they have to learn a new skill that will make their work easier in the future, and their blood pressures will rise.
Anger
Delight
Fear
Attachment
Denial
This is why changing to keep up with technology isn’t the real problem. the real challenge is changing attitudes towards change itself.
3 loss of revenue from non-digital customer segments
4 Decreases in business-as-usual productivity
2 resistance from management
5 inconsistencies in the quality of customer and staff experiences
1 fears from staff
it’s easy to be complacent when you own a market. That’s when you really have to be brave and you may have to give up revenue, especially if you see the market is going to start giving something away that you charge for, or that you make most of your money on now.
The most famous example of failed digital transformation is Blockbuster, The now-bankrupt company went from controlling the market in home-based media entertainment to being the referenced cautionary tale in business strategy, all because it prioritized its business model over delivering its mission statement .
Those who are brave enough to take what may appear to be a financial hit to the benefit of their future are probably more on a path to the right way to transform, than those who steadfastly hold to their path because it’s where their margins have been.
BUILD
Iterate
Build in short cycles, test with real users, and improve as you go to know which innovations can scale.
Uncover
Uncover your company’s hidden barriers, useful assets, and needed resources to plan and prioritize its routes to transformation.
Leverage
Leverage successes to access greater resources, influence, and space to scale new solutions, ways of working, and the innovation mind set.
Bridge
Bridge the gaps between your company, the people it’s meant to serve, and the changes happening around it.
Disseminate
Disseminate new innovations and ways of working systematically to make thriving in changing environments the new business as usual.
Rodrigo Cedillo Cáliz - A01378779