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Session-3 Analytics Maturity - Coggle Diagram
Session-3 Analytics Maturity
Gartners' Analytics Maturity Model
1- Basic
Siloed, Ad-hoc, Conflict
2 - Opportunistic
No leadership, No culture, indepdent
3 - Systematic
Repeatable processes, structured, shared resources
4 - Differentiating
Champions, frequent data driven decisions
5 - Transformational
data built into processes
Marketing Technology Stack
Owned Media
Earned Media
Paidmedia
Tag manager
tracking tags
version control
triggers
data visualization
Measurement Model
Business Objectives
Increase Sales
Increase Influence
Increase Awareness
Goals
SMART
KPIs
Metrics
Vanity
Dimensions
Who ?
What ?
When ?
Consumer dimensions
Acquisition
Behaviour
Audience
Technological dimensions
Assist analyst - Question, Curate, Analyze, Optimize