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Session-2 Digital Consumer - Coggle Diagram
Session-2 Digital Consumer
Digital Footprint
Data privacy & protection
McKinsey's Consumer Decision Journey Model
Trigger
Initial Consideration
Active evaluation
Moment of purchase
Post purchase experience
Target Market Segments
Demography
Geography
Psychographic
Behaviour
Needs
Personalized Marketing
Persona
Data Collection
Operational Data
Social media
Marketing research