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Session-1 Digital Marketing - Coggle Diagram
Session-1 Digital Marketing
Versus - Traditional - A BICEPS
Interactivity
Agility
Personalization
Social involvement
Engagemnt
Conversion
Brand imagery
Includes
Website
Social media marketing
Content marketing
Inbound marketing
Affiliate marketing
email marketing
PPC marketing
SEM marketing
DM Analytics Framework
DMA inputs
Companies
Consumer
Government/Public
Digital marketing media
Earned
Reviews
Share
Mentions
Ratings
Referrals
Paid
Youtube
Promotional Emails
Paid Influencers
Search Ads
Owned
Website
App
Social media page
Youtube channel
Blog
Analyst
Question
Company
Marketing Value Creation Model
Situation Analysis
STP
4P's
Acquisition & Retention
Big Data
Volume
Velocity
Veracity
Variability
Reports
Ad Hoc
Alert
Dashboard
Data Roles
Data Engineer
Data Scientist
Analytics Champion