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App Marketing Course Introduction :star: (WORKSHEET) - Coggle Diagram
App Marketing Course Introduction :star:
(WORKSHEET)
Overall :pen:
Differentiation and UVP (Unique value proposition) > How's it different than other apps??? (not important)
Goals for the app (money, value,...???)
1-sentence description What your app is like??? (Dating, gaming,...) :<3:
Total Budget > Financial ability of your business at that time
Marketing strategies long-term (YES/NO) :pen:
Outreach
Ads
Influencer
Youtube
Publicity
Virality
Review Strategy
Audience growth
ASO Plan
Other
Planning the launch of your App :pen:
Pre-launching Planning
Simplified product for cheaper/faster launch (MVP)
Pre-launch Marketing
Business Networking
Enlist anyone to promote (Excel)
Contacting influencers
Build-up followers on social media
Your Website
SEO/ASO keyword research (Excel)
Contacting journalists: (No/Started/Date...???)
Development cost (Time, Dollars)
Decision to create the app (YES/NO???) > Level of difficulty and competition vs potential
Launch day/week (YES/NO)
Influencer
Ad
Publicity
Friend
Social
Monetization
Secondary 1 ... & avg revenue per user ...
Secondary 2 ... & avg revenue per user ...
Main ... & avg revenue per user ...