Anyone participating in the business side of the company, whether directly or indirectly, is referred to as people in the marketing mix. That includes anybody involved in marketing, team management, customer representation, product design, sales, or training. Everyone who represents your company, even chatbots, must be kind, professional, knowledgable, and properly trained if you want your brand to succeed and your customers to be satisfied. Customers expect their problems to be resolved by employees, thus as a firm, you must provide training, comfortable working conditions, and everything else that will ensure your staff members' happiness.
