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4.6 The extended marketing mix of seven Ps, ((implications of…
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- Globalization has increased competition among companies in the market. Companies competed on pricing and cost of products or services, product or service quality, use of technology in manufacturing, target market, and other factors.
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the role of cultural differences in international
marketing
- When selling goods or services worldwide, cultural distinctions in marketing should be prioritized because the cultural milieu varies from one country to the next. This means that multinational corporations must first grasp the culture of the country in which they intend to market their products.
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Amanda, Audrey, Jonathan, Gary - Business 2
