4.6 The extended marketing mix of seven Ps
Marketing Mix
People
Process
Physical Evidence
click to edit
methods of entry into international markets
the role of cultural differences in international
marketing
- When selling goods or services worldwide, cultural distinctions in marketing should be prioritized because the cultural milieu varies from one country to the next. This means that multinational corporations must first grasp the culture of the country in which they intend to market their products.
click to edit
7p's of a service base market
People
Process
Physical Evidence
It means the physical environment experienced by the customer. This could include: the physical design and layout of the premises. the layout of the company website.
refers to anyone directly or indirectly involved in the business side of the enterprise. That means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and training.
refers to the processes involved in delivering your products and services to the customer. It is also about being 'easy to do business with'. Having good process in place ensures that you: repeatedly deliver the same standard of service to your customers.
Facilities
Infrastructure
Service delivery
Employees appearance
Customer service
Orientation
Organisation culture
Management
Employees
Training
Uniformity of offering
Service delivery
Service experienced by customer
International Franchising
Exporting
Joint venture
Direct investment in subsidiaries
implications of globalization in international
marketing
- Globalization has increased competition among companies in the market. Companies competed on pricing and cost of products or services, product or service quality, use of technology in manufacturing, target market, and other factors.
click to edit
Staff neatliness
Amanda, Audrey, Jonathan, Gary - Business 2