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IPA Marketing - Coggle Diagram

- - - - Social media lead gen ads
        
        Free motor insurance quote
        
        Did you know...
        
        Free Advance Care Planning if you register now
      - Corporate events
        
        ACP talks
        
        Investment talks
        
        Wealth Management talks
    - - Social media Recruitment Ads
        
        How IPA Support our advisors
        
        Join us as an Advance Care Planner
        
        Why it is rewarding to be a FA at IPA
      - University Career Fair
      - Job Postings
        
        Jobstreet
        
        CareersFuture
        
        LinkedIn job ads
  - - - 8 posts a month on FB & IG (Impacting people message)
      - IPA Live
      - Videos
        
        Advisor's videos
        
        Educational
        
        Personal growth story / testimonials
        
        Lifestyle
        
        Brand / Corporate Video
        
        Generation movement
        
        The spirit of IPA = impacting people for over 40 years
        
        Engor street building (old office)
        
        use old logo
        
        Iris do voice over to tell the story
        
        new generation Iris = Jazlyn
        
        1 month prep. 1 day shoot.
    - - Email automation of IPA brand messaging for recruitment
    - - Financial education and financial planning content
      - Teamwork and support