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Pipelines, Platforms, and the new rules of Strategy - Coggle Diagram
Pipelines, Platforms, and the new rules of Strategy
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Platform Businesses:
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Examples: Uber, Alibaba, Airbnb
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Must constantly encourage accretive activity within their ecosystems while monitoring participants activity that may prove depleted.
Strategic aim: strong up front design that will attract the desired participants, enable the right interactions, and encourage even more powerful network effects.
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In order for platforms to be successful: Require new approaches to strategy & demand new leadership styles
Pipeline Businesses
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Example: Apple's handset business, Walmart, Nike, John Deere, and GE
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Pipeline to Platform
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In order for Pipeline business to be successful-need to learn the new rules of strategy for a platform world
Network effects
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Facebook, Google, Alibaba
Competition
When a data set is valuable, but different parties control different chunks of it, competition between unlikely camps may ensue
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