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Thought Leadership How people learn, :, images, download (1), 1_XOjfB-…
Thought Leadership
How people learn
Cognitive Principles :check:
Memory :checkered_flag:
short term
long term
working memory
Thinking : :fire:
ability to recall
creation of new knowledge
problem solving
Attention :explode:
What is important
voluntary and involuntary
affected by environment
affected by inner state
limited
Knowledge of learner's ...
:check:
Cognitive Ability
Cognitive Load
Current Knowledge
Learning Theories
:check:
Cognitivism
Behavourism
Observable
Measurable
Empirical
Constructivism
makes sense of presented info
constructs knowledge
learner not blank slate
learner not passive
assimilates new knowledge with prior knowledge
Humanism
Factors affecting learner
:check:
Ecological Systems Theory
Mesosystem
Microsystem
Exosystem
Chronosystem
Macrosystem
Thought Leadership
:check:
What is?
has real impact on the industry
informed opinion leader
understands the industry
go-to-person
Intellectual influencer
inspirational
Benefits
Improves visibility
Audience Awareness
Trust
Opportunities
Form of Marketing
Strategies
pays attention to industry trends
awareness of competitors
collaborator with industry thought leaders
consistent content creation
social media outreach
Types
Builders
Intellects
Destructive Provocateurs
Competitors
Collaborators
Constructive Provocateurs
How
Engage audience
Assess results
Develop your platform
Identify target
Design Principles :check:
Behavourist
Techniques
Discrimination
Generalisation
Chaining
Association
Constructivist
Techniques
chatrooms
discussion forums
various multimedia platforms
Core Principles
learner centred
Zone of Proximal Development
teacher as facilitator
different instruction for different outcomes
knowledge construction
Chunkability
Repeatability
compatible with human learning processes
Affordances
:check:
group Interaction - anywhere, anytime
global village
can reach large masses
interactive tools
collaboration across different cultures
learner centred
learning from different points of view
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