Please enable JavaScript.
Coggle requires JavaScript to display documents.
THEATHLETEPLACE, HOW IT WILL WORK:, CREATIVES, ATHLETE PAINPOINTS, EVENTS,…
HOW IT WILL WORK:
photos.theathleteplace.com
We are middle man
Take a cut of the profit
Viable for us, creative and athlete
creative.theatheteplace.com
creatives upload their photos to our platform
creatives take majority split
we host and can get rights to photos (will credit)
creatives can apply to be on the platform
Free to access (watermarked)
Buy photos (watermark free)
Buy Prints / other tangible products
Collaboration with Cameron?
CREATIVES
Cameron Fillery / 4 You Productions
Sakura Creative Media
James Rhodes
Adam Moussak
Sam Bennett
Charlie Dobson
shotsby4ce (Aaron Ashmeade)
coopsrun (Chris Cooper)
Geoff Lowe
Jodi Hanagan
David Aryeety
ATHLETE PAINPOINTS
MENTAL HEALTH
SOCIAL MEDIA
PERFORMANCE
AGE-RELATED THINGS
INSUFFICIENT GUIDANCE
FAMILY
RELATIONSHIPS
BALANCE
UNIVERSITY
LIFE
WORK
FINANCES
SUB-OPTIMAL PARENTING
COACHING SETUPS
GEOGRAPHICAL LOCATION
IDENTITY
ACCESS TO INFORMATION
FINANCES
EVENTS
TAP WORKSHOPS
Athletics competitions
1-2-1 shoots
Training group shoots
Grassroots Athletics camps
Brands
elite athletes
university students
ATHLETES
BUDDY SCHEME
Tier/cascade
Tier 1: Beth Dobbin :arrow_heading_down:
Tier 2: Sophie Walton :arrow_heading_down:
Tier 3: Jessica Duncton
Normalise its presence
All year round
Utilise who we know
WHEN?
Indoors
Outdoors
What?
Athlete's thoughts
What areas are important
How would they have benefitted at U20 etc
What can they offer
How would it benefit them?
HOW?
CONTENT
Podcast
Workout Wednesdays with TAP twist
Get2knows / mini docs
Youtube channel
:video_camera:
:!!: Master & Apprentice Content (joint training sessions) :!!:
"Winter Workouts" - document winter training gruelling
Agony Aunt / Uncle Athlete series:
DISCOUNT PORTAL
SIGNPOSTING
Sporting Wellness - partnership
Psychological Performance - partnership
Content
Collaborations
Content
Collaborations
Sell his content
AMBASSADORS
EDUCATION
PHILANTHROPIC PROJECTS
NAOMI x TAP
BRAND PARTNERSHIPS
MYPROTEIN
🥤
LOUGHBOROUGH UNIVERSITY
:books:
ENDURANCE ZONE
🚴♀️
PURESPORT
:sleeping_accommodation:
ESAA
👦
MINERVA VIRTUAL ACADEMY
BomBom Patisserie
THE PROBLEM
Currently, no
ONE PLACE
to get even photos from athletics.
Creatives not being able to sell their work
Athletes not being able to find photos of themselves competing
Corporate photographers hoarding photos
Photographers giving away their work for free is
BAD FOR THE SPORT
Athletes expect everything for free
THE PARENT HUB
EVENTS
HANDBOOK
DISCOUNTS
CONTENT
MARKETING
TAP WORKSHOPS
TARGET AUDIENCE
Athletes U15/U17: 13-16 Years
DIFFERENT WORKSHOPS FOR DIFFERENT AGES
DIFFERENT EVENT TYPES
PARENTS AND ATHLETES
FREEBIES
MERCH
PHOTOGRAPHY
SMUGMUG
FORMAT FOR THE DAY
MORNING SESSION
LUNCH
AFTERNOON SESSION
INFORMAL ENDING
CHILL TIME
Q&AS
PHOTO OPPORTUNITIES
FREEBIE GIVEAWAYS
BEAT THE ATHLETE
S&C
WHO?
BA STAFF?
COACHES
DEMOS
WHEN TO START
EDUCATION
EVENT SPECIFIC
NUTRITION
COMPETITION
TRAINING
SUPPLEMENTS
HYDRATION
WHO?:
LOUISE BLOOR
TIFFANY AFLICK
MEET THE ATHLETE
PERSONALITIES
ENTHUSIASTIC
FRIENDLINESS
TEAM GB
GBJ
SENIORS
WANT TO SUPPORT FUTURE GENERATIONS
AIM AND VISION:
to create a platform that
enables creatives in the sport to thrive.
Allowing them to showcase, sell and be rightfully rewarded for their hard work and talent.
Allow athletes to find photos from competitions all in one place.
Marketing engine for TAP
Enable parents to buy HD photos and memorabilia of their athletes
SOLUTION
Create separate identity
Simplify
BOTH
websites
Change to complete free access
Post content out to socials
Create new content
PERFORMANCE
INJURY
SELECTION
EXTERNAL PRESSURE
PLATEAUING
TRAINING
THROWS
SPRINTS
ENDURANCE
JUMPS
ADDITIONAL
Anti-doping
Education
University
SLEEP
SOCIAL MEDIA
FOLLOW ONS
CONTENT AROUND THE WEEKENDS
TESTIMONIALS
ATHLETES
WHY?
Lack of available guidance (in one place)
Marketing / Brand Awareness
WHAT?
THE
place for valuable info/guidance/support/entertainment
HOW?
Videos
Podcasts
Social Media
Written
WHO?
All level athletes
Buddy Scheme
WHY?
Higher performing athletes
Motivation + Guidance
WHAT?
Peer-to-peer guidance process
HOW?
Linking upcoming athletes to role models
WHO?
Higher-level youth/junior athletes
TAP WORKSHOPS
WHY?
In-person application or BS + TPH
WHAT?
One day w/shops with professionals.
HOW?
In person education, training + support for athletes
AND
parents (Both optional)
WHO?
Grassroots :arrow_right: Intermediate
The Parent Hub
WHY?
Lack of available parental guidance (in one place)
WHAT?
THE
info + guidance platform for parents
HOW?
Tried and tested information
WHO?
Grassroots :arrow_right: intermediate (for now)
High-Level (Later)
TAP Creative
WHY?
No
ONE PLACE
for photographers/videographers
OR
consumers (athletes + parents)
WHAT?
Platform to sell + access/buy athletics photos + videos
HOW?
Develop platform that hosts creatives' photos/videos from events for athletes to access
in one place
WHO?
Creatives + Consumers (Athletes + Parents)
SOLUTION
: Plan in advance
Nail the process / practicalities
Update web page
Recruit buddies
Create promo content
LOCATION
WEEKEND
Start off 1 day
Progress to 2 days
LOUGHBOROUGH
4 per year
SMUGMUG
Create platform to host photography sales
TAP branding
Host galleries from different events / creatives
BRAND VISION
ATHLETE WELLBEING :
PARTICIPATION & RETENTION
theathleteplace
the parent hub
athletes
Solution: Collaborative Brainstorming
Instagram Poll (Desired Content)
Speak to 5 people (in-depth)
Naomi Ogbeta
Beth Dobbin
Jazmin Sawyers
Harry AA
Alex HW
Toby Makayawo
Joe Ferguson
PROBLEM
: External Barriers
Time constraints
athletes being busy
SOLUTION
: Collaborate with creatives on project
Speak with creatives
Decide to keep or shelf
MISSION STATEMENT: OPTIMISING THE ATHLETICS EXPERIENCE
.
NOW
FUTURE
TAP IN SCHOOLS
TAP 1-2-1
BURNOUT
DROP OUT
PARENTS
PSYCHOLOGY
MATT ROBERTS
MARKETING
Problem: Lack of planning
.
PROBLEM
: Practicalities / Dependencies
.
SOLUTION
:
IN DEPTH
planning
.
PROBLEM: Reach + Uptake
.
PROBLEM
: Is it relevant to the brand?
.
E-Book
LIVE PAID EVENTS
PAID TALKS
TAP CREATIVE
MAKING TIME IN ATHLETICS MORE FULFILLING AND ENJOYABLE.
