VSL

Pattern interrupt

Open loop - state something and dont finish the though - I am going to tell you all about .... but first

The pace of the conversation has cliffs that make the listener to want to continue listen

Tie down - is a reminder of what you have just covered (bring what you have just said together)

all the words should always be on the screen / text on the page - read and listen improves the retention rate of the information.

Length of VSL on average 55 minutes long

Video 1 how to create a VSL

why

easier to create

Easier to test

Perceived as higher content value

1st 30m seconds has high quality video

we control the sales process

The customer cant scroll to the end

remove the ability to skip ahead

Higher conversion

What does the page need to look like

Potentially just a video with a headline and a buy button

Buy button to appear along the price appears in the video

introduce testimonials when the buy button appears

Step 1 - the snap suggestion

The pattern interrupt

Your big promise

Video Scarcity

Something completely different

Lets make a deal transition

disengaging the noise of the day in the prospects mind

something that really shocks the prospect into paying attentio

First 7 seconds

stataling statistic

Question that is intriguing

The traditional pattern interup

create a nightmare story

I did this and this happened

Stick around for the next ...minutes and i will tell you more about ....

if you listen to what i say ...here is the big promise

This video is not going to eb around all the tme

you will not have seen this before

open a loop

start a story

if you watch the video - are you curious to find out more .. keep watching

Step 2 The vital connection

Modest introduction

The nightmare story

transition into your big problem

about the system

The results of the system

Transition into the next step

hi my name is David Southern, I used to have real problems getting my message across to my NHS customer until I focused on their data. and really started to add value

you want the prospect to think they are an expert but really down to earth

your worst possible day ever in relationship to what you are selling

Steps

  1. Over view - I'm going to tell how I nearly killed myslef
  1. introduction describes the story in detail as you would in a normal. Paint the picture
  1. The bad part -
  1. the really bad part - I did this "the declaration of Independence" I drew a line in the sand and said no more
  1. The moral journey -

A hint that there is something coming video that they really need to know about. " My experience led me to understand the number one problem that you want to know and it's not what you think"

This problem let me to create 'the system' that allowed me to overcome ....

Working at the CCG most difficult

This 'system' allowed me to do this - conquer the problem

This all started realise the problem we face isn't what we are taught it is it is... So keep watching

The big problem Step 3

  1. The overview and conspiracy cycle
  1. The transition into the next step
  1. Overview
  1. The transition into the big lie
  1. The big lie
  1. It's not your fault
  1. Playing this instead

6, the truth

You have a problem when it comes to but like me your problem goes way deeper than your inability to.... In fact your lack of success is based on a lie, which once you understand you will never look at the market the same

What is the lie that people are brought into - this is the people believe it's push it and annotate you why the first... How did this lie get formed in the first place, well, it starts...

The results of believing this lie are.. This is really really bad at talking about XYZ

This isn't your fault... If you asked me this organisation is to blame.. You didn't now that I what I'm about to show you

  1. The bigger solution

The open tip loop

how to avoid pain

how to get more pleasure

Technical tips

  1. The grand offer

The last tip must be what they cannot do with out that shows how existing customers have leveraged the system to create value.