VSL
Pattern interrupt
Open loop - state something and dont finish the though - I am going to tell you all about .... but first
The pace of the conversation has cliffs that make the listener to want to continue listen
Tie down - is a reminder of what you have just covered (bring what you have just said together)
all the words should always be on the screen / text on the page - read and listen improves the retention rate of the information.
Length of VSL on average 55 minutes long
Video 1 how to create a VSL
why
easier to create
Easier to test
Perceived as higher content value
1st 30m seconds has high quality video
we control the sales process
The customer cant scroll to the end
remove the ability to skip ahead
Higher conversion
What does the page need to look like
Potentially just a video with a headline and a buy button
Buy button to appear along the price appears in the video
introduce testimonials when the buy button appears
Step 1 - the snap suggestion
The pattern interrupt
Your big promise
Video Scarcity
Something completely different
Lets make a deal transition
disengaging the noise of the day in the prospects mind
something that really shocks the prospect into paying attentio
First 7 seconds
stataling statistic
Question that is intriguing
The traditional pattern interup
create a nightmare story
I did this and this happened
Stick around for the next ...minutes and i will tell you more about ....
if you listen to what i say ...here is the big promise
This video is not going to eb around all the tme
you will not have seen this before
open a loop
start a story
if you watch the video - are you curious to find out more .. keep watching
Step 2 The vital connection
Modest introduction
The nightmare story
transition into your big problem
about the system
The results of the system
Transition into the next step
hi my name is David Southern, I used to have real problems getting my message across to my NHS customer until I focused on their data. and really started to add value
you want the prospect to think they are an expert but really down to earth
your worst possible day ever in relationship to what you are selling
Steps
- Over view - I'm going to tell how I nearly killed myslef
- introduction describes the story in detail as you would in a normal. Paint the picture
- The bad part -
- the really bad part - I did this "the declaration of Independence" I drew a line in the sand and said no more
- The moral journey -
A hint that there is something coming video that they really need to know about. " My experience led me to understand the number one problem that you want to know and it's not what you think"
This problem let me to create 'the system' that allowed me to overcome ....
Working at the CCG most difficult
This 'system' allowed me to do this - conquer the problem
This all started realise the problem we face isn't what we are taught it is it is... So keep watching
The big problem Step 3
- The overview and conspiracy cycle
- The transition into the next step
- Overview
- The transition into the big lie
- The big lie
- It's not your fault
- Playing this instead
6, the truth
You have a problem when it comes to but like me your problem goes way deeper than your inability to.... In fact your lack of success is based on a lie, which once you understand you will never look at the market the same
What is the lie that people are brought into - this is the people believe it's push it and annotate you why the first... How did this lie get formed in the first place, well, it starts...
The results of believing this lie are.. This is really really bad at talking about XYZ
This isn't your fault... If you asked me this organisation is to blame.. You didn't now that I what I'm about to show you
- The bigger solution
The open tip loop
how to avoid pain
how to get more pleasure
Technical tips
- The grand offer
The last tip must be what they cannot do with out that shows how existing customers have leveraged the system to create value.