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STE Unit 1 - Coggle Diagram
STE Unit 1
Relationship of sales roles to other business functions within the organisation
Senior Management
sets sale targets
create incentives for the Sales Department
essential to know the direction that management wants to take to help the sales team perform their best
Marketing Department
fix an initial interest in the customer
make customer aware of the offering
sales department encourages those customers to make purhase
customer service department
sales department acquires new customers, form agreements and conveys customer's expectation to the customer service department
sales department keeps customer service department updated
new promotions
product specification changes
fluctuations in pricing
will maintain existing customers
will provide valuable after-sales support
deal with incoming customer's calls & complaints
help sales department understand what customer wants
accounts department
Selling and the purpose of sales to an organisation
What is selling
transaction between the seller and the prospective buyer
Purpose of selling
help customers address and solve their problems
to satisfy customers needs and wants