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Advertising Campaign - Coggle Diagram
Advertising Campaign
Research
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1.4 Identify and evaluate critical thinking tools, any gaps in the market to assist in generating new ideas
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1.7 Using the above information, create an overall written concept supported by thumbnail sketches (one for each of your concepts)
1.8 In small groups, pitch both of your concepts to your peers. Refine the selection of the chosen concept, based on peer feedback
1.9 Through discussion with peers, further develop and refine the concept using a range of creative and practical criteria to evaluate the constraints of your concepts/ideas. Push your ideas to the limits
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Pitch
4.1 Present your final concept, showing your four (4) advertisements to the stakeholder/s. The presentation must showcase the concept clearly and include an overview of:
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C. Feasibility of implementing the advertising campaign including any possible issues or requirements (legal, practical, operational)
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4.4 Analyse feedback and reflect on how you could improve your process and application in future projects
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Digital Production
2.1 Based on your strongest concept create all required graphics [2 print advertisements and 2 online advertisements] to size in the appropriate software, showing evidence of technical editing and manipulation techniques. i.e. vector graphics (Adobe Illustrator), raster graphics (Adobe Photoshop), page layouts (Adobe InDesign)
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2.3 Seek and document feedback from peers and reflect on modifications and refinements made regarding layout
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Technical Specifications
For Print
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Page Layout: Adobe InDesign packaged folder containing folders for Links and Fonts, Adobe InDesign + .idml files, PDF
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Finalisation
3.1 Output the final files to an industry standard (correct technical specifications for print and web)
3.2 Write a rationale explaining, but not limited to:
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E. From the software that you used, identify the file format and why you have used it for the desired outcome
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G. Your file management system (folder structure and file naming convention) for both print and web-based artwork [can be a screenshot]
H. How you adhered to schedule, budget and legal requirements throughout the project
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J. The overall effectiveness of your final advertisements and areas where you could improve in future