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“Can persuasion effectively impact our attitudes towards social…
“Can persuasion effectively impact our attitudes towards social behaviours?
Attitdue?
Preconceived knowledge of the topic- If individuals do possess background knowledge on the message being spread, then it would be more difficult to alter their views and more credibillity and evidence must be utilised to ensure that it is supported by strong evidence.
Relationship between audience and topic-In order for the audience to be persuaded, they have to have some connection towards the topic being discussed as it is guarentees the engagement and the more likely the audience will take the message seriously and can likely be persuaded.
Credibility- The message being delivered must be credible, this is achieved through the endorsment by an established figure in the industry that relates to the message
What are social behaviours
Negative
Theft
Road rage
Racism/discrimination
Positive
Donating to charity
What are the different modes of persuasion
Experience
Direct Experience
Direct experience is calling on previous encounters with the topic and using that to form an attitude, direct experience is the best way to form attitudes within oneself as it is directly related to the individual and is more difficult to occur.
Indirect experience
Indirect experience is when attitudes are formed through exposure to people, topics or issues that are less personal. An example of this is advertising, the topic of the commercial is most likely personally unimportant to the individual, however it is effective at changing attitudes as people will have no strong feeling towards the topic and then adapt this change to fit their schema.
Door in the face
The door in the face approach is when an individual makes a big request which is most likely to be denied, but then a much more reasonable request is given and it is most likely to be granted to the person asking. This is due to reciprocity which is a situation or relationship where two people agree to do something together for each other. Essentially, what goes around will come around, the person accepting the big request will expect to be repaid in a similar manner.
Foot in the door
The foot in the door method features a small request that is likely to be accepted then met with a bigger request that also has a high chance of being accepted as well because they will find it difficult to refuse after accepting something already. This is due to the idea of consistency, an individual does not like being inconsistent with their beliefs and actions so as result they are more likely to accept this answer.
Yale communication method
The yale communication method contains different variables which are source, message and audience. The source is the creator of the message as in who is spreading the idea, the source has to be credible in order to attract an audience. The content of the message has to be engaging and should have two sides of the argument as this allows for better engagement with the audience. The audience is also crucial as the message should correspond to the audience, meaning that if it is a complex message with valid reasoning then it is more suited to a more intelligent audience.
Elaboration likelihood model
The elaboration likelihood model is similar to the Yale communication method in terms of the variables present, however it features two different routes one being the central route and the other being the peripheral route.The central route features a high level message that is delivered, directly to the audience with evidence which makes it the message more convincing and captures the audience more effectively. In comparison the peripheral route is less direct and is more affiliated with celebrities endorsement, there is no clear message and involves flashy presentation.
Who and what is impacted?
sample
Variables
Ethics
Audience
Social behavioru