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The New New Product Development Game - Hirotaka Takeuchi & Ikujiro…

- - - - They must accumulate knowledge from across all areas of management, across different levels of the organization, functional specializations, and even organizational boundaries
    - - Operational decisions are made incrementally, but important strategic decisions are delayed as much as possible
      - The process by which variety is amplified (differentiation) and reduced (integration) takes place throughout the overlapping phases of the development cycle. (Converger and Diverger)
      - Top management encourages trial and error and it sets challenging goals and creates tension within the group and within the organization.