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Low Sales Pipeline Conversion - Coggle Diagram
Low Sales Pipeline Conversion
Customers
Targes Areas
Budget
The company is not targeting right set of leads - (P1)
The company has products targeted only for a certain type of customers - (P2)
Location
The company is not able to reach the leads at particular locations - (P2)
The leads at a location are easier to convert but not targeted - (P3)
Industry
The company is not able to map the products with the apt lead based on the industry - (P1)
Sentiment
Leads believe that the quality of the product/service is not at par with industry trends - (P2)
The price of the solutions offered is unreasonably high - (P2)
Company
Market Reputiation
The company doesn't have a good reputation in the market - (P2)
Internal
Sales
The distribution of resources in the company is inefficient - (P2)
The sales team is inefficient in selling the product in the market -(P2)
The expectations set by the company are unrealistic and can't be completed - (P3)
Marketing
The company is not equipped to use any marketing channels effectively - (P0)
The company is not able to differentiate a good advertising channel for its products - (P0)
Products
Quality of the product is low compared to the industry standards - (P1)
The products offered by the company are outdated in the market - (P0)
The product offered doesn't resolve the client issues - (P0)
Competation
Product Comparison
Competitors have a better quality of the product to offer at the same price - (P2)
Competitors have a better product to offer to the customers - (P2)
Services Comparison
Competitors have a better reach to the customers in the market - (P4)
Competitors provided value-added services additional to the product that the company doesn't (P3)
The sales team in the competitor company is more efficient - (P4)
Price Comparison
Competitors have a lower price for the same products - (P2)
Technology Comparison
Competitors have a technological advantage over the company - (P1)
Collaboration
Distribution Partners
The distribution channel for the products is not preferred by the customers - (P2)
Vendors
Hardware Vendors
The quality of the materials bought is not according to the industry standards - (P3)
The materials bought by the company from their supplier are costlier compared to other - (P3)
Software Vendors
The vendors are charging a higher fee for the products provided - (P2)
The vendors are not supplying the latest software available with them - (P3)
Context
Market
There is a reduction in demand for the services offered by the industry - (P2)
Technology
There is a new technology available that has made some products of the company redundant - (P2)
Regulations
The new regulation has affected the company (e.g., foreign players are now allowed to practice in India) - (P2)