Sales Force Automation: Help sales team manage customer's info/history, automate & streamline sales inventory, forecasts etc. and, faster and more accurate checking of customer info (as all info are stored in a central location)
Customer Interaction: Better customer support & services as interactions are automated (e.g. customers can check orders & companies can check customer info easier)
Customer Optimisation: Allows companies to define customer persona & customer segments accurately, and improve where necessary (e.g. analysing sales based on geographical locations, sales location, products or, sales personnels)