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Chapter 4 - Coggle Diagram
Chapter 4
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Franchising : A business based upon the use of the brand names, promotional logos and trading methods of an existing successful business. The franchisee buys the licence to operate this business from the franchisor
Franchisor
Pros :
- Franchisee buys a licence from the franchisor to use the brand name
- Expansion of the franchised business is much faster than if the franchisor had to finance all new outlets
- Management of outlets is the responsibility of the franchisee
- All products sold must be obtained by the franchisor
Cons :
- Poor management of one franchised outlet could ruin the reputation for the whole business
- The franchisee keeps profits from the outlet
Franchisee
Pros :
- The chances of business failure are much reduced as a well known product is being sold
- Franchisor pays for advertising
- All supplies are obtained from a central source
- Fewer decisions to make
- Training for staff is provided ny the franchisor
- Banks are willing to lend to franchisees as it is relatively low risk
Cons :
- Less independence than with operating a non-franchised business
- May be unable to make decisions that would suit the local area
- License fee must be paid to the franchisor and possibly a percentage of the annual turnover
Joint ventures : Two or more businesses start a new project together, sharing capital, risks and profits
Pros :
- Sharing of costs which is very important for expensive projects
- Local knowledge when a joint venture company is already based in the country
- Risks are shared
Cons :
- If the project is successful then prodits will have to be shared
- Disagreements could happen over important decisions
- Two joint venture partners might have different ways of running the business
Public corporation : A business in the public sector that is owned and controlled by the state (government)
Pros :
- Some industried are considered so important that government ownership is thought to be essential
- If businesses are failing then the government can step in and nationalise it, keeping the business open
Cons :
- No private shareholders to insist on high profits and efficiency
- Government subsidies can lead to inefficiency as managers will always think the government will help them if the business makes a loss
- No close competition which would lead to a lack of incentive to increase consumer choice, increase efficiency or even improve customer service