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ABC Fuel Corp :checkered_flag:, . - Coggle Diagram
ABC Fuel Corp :checkered_flag:
Loyalty Customer :<3:
Highly Engaged
A. Consumer Research
Understand what they Like in the program.
Is it Easy to use ?
Are the rewards are useful ?
How you know about the promotion ?
Does It saves me money ?
Improve and replete.
:check:
Less Engaged
B. Replication
Apply what we learn form #A here.
.
Non Engaged Base
C. Consumer Research
Why they dropped from the program,
what they didn't like ?
You used the service, but now you aren't using it anymore, what happened ?
How we can make it better ? Are we missing anything ?
Non loyalty Customer :black_flag:
High Value Base
F. Replication
If D goes well on Moderate value customers, we repeat the same campaign on high value customer to minimize the impact of cannibalization.
:check:
Moderate Value Base
E. Replication
Apply what we learned form C & D here.
Measure the efficacy,
pre & post campaigns.
Improve and replete.
:recycle:
D. Onboarding & Baby Sitting Campaigns
Before we start, we need to understand, what worked and what didn't work in previous sprints of promotions.
Fix the issues with previous promotions.
Rebrand the communications,
if needed.
.