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Dehydrated Veg, Pixels & PMax - Coggle Diagram

- - - - Your browsing history determines you main weekly interest and stores it for 3 weeks. After 3 weeks data is deleted but new data coming in each day
      - This seems to be replacing the older FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, - Although more anonymous than third party cookie tracking - it still didnt meet GDPR / California Consumer Privacy Act (CCPA) requirements
    - - Yes this can include your competitors brand names!
      - but remember its a suggestion not a directive as it was before in older search campaigns
    - - and you tie these signals to a particular asset group rather than a website content or keyword like you have in the past with normal search or display.
  - - - 100 ppc experts asked if they trust it- 1 put their hand up!
  - - - Winner is the one with the best first party targeting combination
      - not really a level playing firled any more
- - - - Fail to attend to this and the machine Ai could ruin your customer relationship and your business!