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Customer Driven - Coggle Diagram
Customer Driven
Market Segmentation
Demographic
Age
Sex
Education level
Income
Race
Occupation
Family size
Marital Status
Lifestage
going to college
getting a job
getting married
having children
Psychographic
mental
Emotional
Lifestyle
Attitude
Interest
Behavioral
Before buy
Buy
After buy
Habits
Geographic
Province
Region
National
Generation
Gen X
Gen Z
Gen Y
Gen Alpha
Seasonal
New Year
Christmas
Halloween
Thanksgiving
User Profile
Gain
Required Gain
Expected Gain
Desired Gain
Unexpected Gain
Jobs
Funtional Jobs
Social Jobs
Emotional Jobs
Supporting Jobs
Pain
Undesired Outcome, Problems and Characteristics
Obstacles
Risks
Link:
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Targeting
Positioning