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INTERNAL MARKETING, Internal marketing is that which is done within the…
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Internal marketing is that which is done within the company itself with the aim of "selling" it to its employees.
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- The company's personnel is the first market to be served.
- Employees must understand that they must act as instructed.
- Employees must accept that the company's training services and other activities are intended to support them in their contact with customers.
- The training of each member of the company aims to ensure that each employee knows what he/she does.
- Every employee must have a very clear vision of the relationships that the company wants.
- The communication and sales skills of the people who are in contact with the public must be improved.
- Comprehensive information must work across channels.
- Massive internal communication should be facilitated.
- The company must provide tools for the people in contact with the public to act.
Analysis of the situation.
Determination of the objectives.
Elaboration and selection of strategies.
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Control systems and contingency plan.
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- Internal communication / participation.
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- Knowledge and understanding of the domestic market.
- Adaptation of the domestic market to the demands of the external market.
- General mobilization around improvement actions.
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