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Internal Marketing, image, image - Coggle Diagram
Internal Marketing
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Models
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Grönroos Model
This model is more specific than the previous one in relation to techniques. In both models, a competitive advantage is sought, but this one shows the mechanisms to motivate employees.
Model of Rafiq and Ahmed
This model establishes connections between the two previous models, creates links between the elements that make up internal marketing and its relationship with external customer satisfaction.
Lings Model
The internal marketing diagram differs from the others in that it is structured based on the manufacturing or service processes and considers the departments, and not the employees, as internal customers
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Definition
Is a tool used to create motivated and customer-orientated employees by using marketing tools to satisfy employee needs, and by treating both the organization and the jobs it offers as products.
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