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Asda Christmas - Beat Tesco/Outperform all - Coggle Diagram
Asda Christmas - Beat Tesco/Outperform all
Feature on Deluxe
Risk of trade down with cost of living
Sainsburys shoppers more affluent/ deluxe key customers
Lots of shoppers still looking for premium
Shopper behaviour finance situ data
Shippers for Combi
Tesco winning with Shippers 3 months
Visuals important - yellow promo
Asda Outperformed market LY
Tesco won Xmas
+Last week before xmas
+Off Shelf
Sponge Puddings
Iceland in double digit growth
delists
Fruit and Jelly
Sainsburys listing branded skus
Birds Trifle
Supply issues last year - big opportunity for YOY growth
Key seasonal sku - sales data
Incremental Opportunity with dream topping and semolina
Semolina potato trend
Demographics
Fully incremental
Display For Can
Biggest sku in category - vital to get right
Display effect last year