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Low sales pipeline conversion using 5C's Framework - Coggle Diagram
Low sales pipeline conversion using 5C's Framework
COMPETITION
Product
The competitors products are of better quality (
P2
)
The competitors provides better service and product to the customer (
P2
)
Price
Competitors sell the same products for lower price and excellent service (
P2
)
Service
The services provided by competitors are more effective (
P3
)
The competitors sales team is highly motivated and trained (
P4
)
The competitors have reached targeted leads location (
P3
)
Technology
Competitors have advance technology products advantage over company (
P2
)
CONTEXT
Market
There is less demand of our product in market (
P2
)
Technology
The product of company have become outdated (
P2
)
There are new updated technology product in the market which is affecting our product (
P2
)
Regulation
The new government policies have lead to increase in price of products (
P2
)
COLLABRATION
Vendors
The vendors sell at higher price (
P3
)
The product does not meet the market demand (
P2
)
Distribution partner
The distribution channel is not preffered by customers (
P2
)
CUSTOMERS
Communication Channels
Use of ineffective communication channels
Ineffective Digital Marketing Team and Sales team (
P2
)
Target customers
Targetting wrong customer segment (
P2
)
Location
The company not reaching to customers that are easy to convert (
P3
)
Not able to reach the customers at particular location (
P3
)
Customers perception
Low quality and outdated product(
P0
)
The product does not provide satisfaction (
P1
)
Customer Behaviour
The customer does not buy the product again once buyed (
P2
)
COMPANY
Brand
The companies brand have low reputation in market (
P2
)
Sales
The sales team is inefficient and not well trained (
P2
)
The target given to sales team is highly unrealistic (
P3
)
Old school selling techniques (
P2
)
Product
The product does not complete the demand of customer and resolves its issue (
P1
)
The product offer is of poor quality (
P0
)
The product of company is outdated (
P0
)
Competative advantages
Very less competative Advantages due to increase in our product price (
P2
)