Please enable JavaScript.
Coggle requires JavaScript to display documents.
stc Marketing Technology Vertical - Coggle Diagram
stc
Marketing Technology Vertical
CDP & DMP
CRM
Contextual Signals
Apps and Digital (Amplitude & Segment)
Payments
Billing System
Top-ups & Internal purchases
Complaints
Traffic & Usages Data
Agent interaction
Multitouch Attribution
Data from Insurance & Payments Business
Technology Ecosystem
SAS Marketing Automation
SAS RTDM (APIs and Signal Processing)
SAS ETLs and Scheduling Management
Oracle SQL and ETL Jobs
Windows Server
Linux Server (Redhat) for Model Processing
SAS VIYA
SAS Federation Server (8 Nodes)
Digital Services
AIA Middleware
App Databases
App Session Management
Cache System
eSIM Sales Ecosystem
Business
Channels
App/Portal
App Notification
Digital
Nudging Ecosystem
Upgrades & Renewals
Device Sales
Bill Payment Interruption Journey
Addons Sales
Recharge Upliftment
More than One offers
Segmented Journey
Banners/Popups/Cards
Landing Pages
SMS
Internal & External
Informational SMS
Dynamic SMS
Hurdle Based SMS
Competition & In-Roaming
CRM
One View
Agent Notes & Tones
stc WoW
App
*888# USSD
WhatsApp & Chatbot
TeleSales
Instore promotions
Emails
Segmented
Human Assisted Transaction
(Digital Care)
Complex & High Value transactions
Abandoned cart
Payment Failure
Service request
Campaign
Process
Campaigns Type
Batch wise Campaigns
Real time promotions
Digital Inbound
USSD Inbound
Contextual Based
Nudging
Broadcast
Complaints &
Operations
SAS Ops Teams - 4 Offshore Members
CC & CRM - 3 Dedicated Memebers
Admin & VPN Support
Communications
Alignment
Marcom Team (Facebook, Instagram and Outdoor)
CX team (Content & Articles)
CEX Team - Campaign Approvals
RA/Finance Approval
Digital Services
Data Science
Predictive Modeling
Next Best Offers
Segments
Preferred Channels and time
Look Alike Models
Business Line
Served
Mobility (Prepaid & Postpaid)
HBB (Fiber, 5G)
Devices
OTT
Fintech - stc Pay
Insurance - stc Protect
Wholesales, SME and Business
Campaigns Family
Retention and Dormancy
Onboarding & Handholding
Special Promotions
Market Retaliation
Direct Product Upsall
Recharge & Win
Revenue Driver
Devices Sales & Lock in
Engagement Driver
Offline to Online
Capabilities
Enhancements
SAS Development
IT Development
Digital Development
PMO & Demand Management
Products & Others
Business Enablers
Lead Management System
Coupon Management System
Analytics & Reporting (Power BI)
Dynamic Product Discounting Module
Order Reprocessing Unit
Experience Management
Try & Buy Products on App and USSD (inbound)
App Onboarding & Gamification element
Rewards and Loyalty Module
Offline Merchants without APIs
Online Merchants with API Integration
Merchant Aggregators with 50+ merchants in bulk deal
Financial Reporting Module
Merchant Contract and Inventory Management
Operations Unit
Communication policy and control
Dynamic prioritization & Ranking
Cross merchant engagement module
Rewards Spotlight & Paid Adverting System
Paid Communication and Influence management
Support & Operations
Systems
Feedback Collection and Management
Dynamic Tone Management using LLMs
Agent Incentive Calculation Module
Beat Scoring using Geo Fencing
Unified KYC Module (Insurance, Payments & OTT)
Target & Control Evaluation Module
Evaluation
Methodologies
Universal Control Groups
Target/Control
A/B Testing
Pre/Post Campaign Evaluation
Value Upliftment & ROI
Profitability measurement
Offline to Online Conversion
Digital Engagement