Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Communication Advertising Campaign - Coggle Diagram
Digital Communication Advertising Campaign
Aim to Assessment
2. Digital Production : technical skills
Using appropriate software
Following right size
Evidence of technical editing
Manipulation techniques
2 Print AD : Vector graphics, page layouts
2 Online AD : raster graphics
Complete and Record a Self-evaluation
Reflect on modifications from feedback
Desired achievement for continue technical and aesthetic refinement
4. Pitch
Present final concept and showing 4 advertisements to the stakeholders
The commercial potential of the AD campaign
Suitability for the target audience
Feasibility of implementing the ad campaign with any possible issues
Comparing to other competitors
Getting and Documenting feedback from the stakeholders and reflecting on improved my process and application in future projects
Respond to any questions asked
1. Brief, research and ideation
Brief : AD Campaign
Project Objectives : Holi Festival
Welcome in spring / getting
together
Target : Toowoomba, Brisbane & Gold Coast Locals
Location : Queens Park, Toowoomba
Competitors : Toowoomba Carnival of Flowers / Toowoomba Languages and Cultures Festival
Research , Explore, Evaluate
Present - Mood boards / Current market trends
Considering Comment - any gaps in the market / Concept style
Develop 2 different Concepts
Including information about :
The specifications of 2 print / 2 online advertisements
The content requirements for each platform
Target audience
Key principles of consumer behaviour
Tone of the adverting campaign
Thinking of resource for producing the advertisements
Social, Ethical and Environmental impacts
Adhered to legislation, codes of practice and standards
Follow working with different advertising platforms : timelines, budget and resource
Crating an overall written concept / Sketching thumbnails
Pitching
My concept brief
Get feedback
Refining and Selecting of the chosen concept
Final feedback
3. Finalisation
Output the final files to an industry standard
correcting technical specification for print & web
Wring a rationale explaining this project final outcome
Considering the purposes and principles of AD
Technical problem and resolution
What / Why / How utilising software
Managing file system ( folder structure / file naming)
How adhered to schedule, budget and legal requirements
The safety requirements working on computer
the overall effectiveness of final AD / Improving way to next project
Technical Specifications
PRINT ADS
Billboard / Magazine
Vector Graphics : Illustrator (.ai / . pdf )
Raster Graphics : Photoshop (.psd / .tiff)
Page Layout : InDesign (packaged folder containing folders for Link / Font / .idml / PDF )
Output : Press Quality for Print Ready PDF with trim marks
CMYK Colour mode
ONLINE ADS
Instargram / Facebook
Format : Right dimensions for the platform / Right file size for optimum upload
RGB Color mode
Output : Suitable file format (JPEG / .jpg)
Due Date
WEEK 9 (11. 09.2022)
To Submit
EVD in PDF
Naming - Digital Communication_AT1_your_name
2 x print ads / 2 x online ads