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MAKT5112w Introduction to Marketing Theory and Practice - Coggle Diagram
MAKT5112w
Introduction to Marketing Theory and Practice
ASSIGNMENT 1
LU 1 - Introduction to marketing and the marketing environment
THEME 2 - CHAPTER 2 - The marketing environment
THEME 1 - CHAPTER 1 - An overview of marketing
LU2 - Understanding consumer markets
THEME 1 - CHAPTER 3 - An overview of consumer behaviour
THEME 2 - CHAPTER 3 - Factors influencing consumers’ buying behaviour
THEME 3 - CHAPTER 3 - Consumer decision-making process
THEME 4 - CHAPTER 3 - The STP process
LU3 - Product
THEME 2 - CHAPTER 6 - Packaging
THEME 1 - CHAPTER 6 - What is a product?
THEME 3 - CHAPTER 6 - New product development
THEME 4 - CHAPTER 6 - Consumer adoption process
ASSIGNMENT 2
LU 4 - Pricing decisions
THEME 2 - CHAPTER 8 - Setting prices and pricing strategies
THEME 1 - CHAPTER 8 - Understanding price and pricing
ALL PREVIOUS LU'S
LU 5 - Distribution management decisions
THEME 1 - CHAPTER 9 - Distribution channels and distribution channel management
THEME 2 - CHAPTER 9 - Distribution channel management
THEME 3 - CHAPTER 9 - Physical distribution (Logistics)
THEME 4 - CHAPTER 9 - Supply chain management
LU6 - Marketing Communication
THEME 1 - CHAPTER 10 - Marketing communication and the marketing communication mix
THEME 2 - CHAPTER 10 - Planning the marketing communication campaign
THEME 3 - CHAPTER 10 - Social, ethical and regulatory issues in marketing communication
THEME 4 - CHAPTER 10 -The future of marketing communication