Offer & Acceptance
Offer
An expression of willingness to be bound on certain and specific terms.
Carlill v Carbolic Smoke Ball Co
Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms.
Invitation to Treat
Any form of act or words that is used by one person to other to make an offer. It is a form of sales gimmick
Partridge v Crittenden
It was held that if the advertisement is a bilateral transaction and promises to sell goods or services, it is an invitation to treat NOT an offer.
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