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JOB 3rd video concept ideas - Coggle Diagram
JOB 3rd video concept ideas
Credibility
Pro in your pocket
Messaging
Learn from the best not the lineup kook
'Lineup' and 'Kook' are slang words used frequently within the surf community. The app is targeted towards intermediate surfers so using slang would be appropriate in attracting the intended audience.
30 years of experience in your pocket!
'30 years of experience' adds credibility and legitimacy. 'In your pocket' suggests portability and ownership.
With the Jamie O'Brien Surf App, you can get all the best advice from a PROVEN PRO.
Get yourself a PROVEN PRO to give you advice in the line up
Tap into the skills that have taken Jamie’s a lifetime to learn
This concept revolves around the years worth of surfing experience accumulated by JOB. JOB is frequently labelled as a 'PROVEN PRO' which suggests his advice is worthy. Even though his name alone holds great stature within the surf community, JOB has over 30 years of experience which also adds credibility.
Headers
Ride the wave - 30 years of experience in your pocket!
30 years of experience in your pocket, bro!
Bro – dude, brother, surfer—can be both male or female.
Grom-free zone - 30 years of experience in your pocket!
Grom – a young and inexperienced surfer; also known as a grommet
Kook-free zone - 30 years of experience in your pocket!
Kook – a rookie surfer or someone who isn’t very good at surfing
Get radical with 30 years of experience in your pocket!
Rad/radical – awesome and impressive surfing
Take off, with 30 years of experience!
Take off – to catch a wave
PROVEN PRO in your pocket, no kooks allowed!
Take on board 30 years of experience!
Aspirational
Messaging
Improve your surf techniques with Jamie
Mentioning 'Jamie' adds credibility. 'Jamie will take you' adds a personal element which may entice users.
Get psyched with a PROVEN PRO
Stay psyched with the Jamie O'Brien app!
Start improving your bottom turn so you can actually smash the lip.
'Bottom turn' and 'smash the lip' are surfing terms. The app is targeted towards intermediate surfers so using these terms would be appropriate in attracting the intended audience.
Want to improve your bottom turn or your frontside cutback? Jamie's got you.
Want to watch Jamie land his signature backside barrels on repeat so YOU can replicate?
Jamie improved by watching clips of his favourite surfers over and over and over again. The JOB Surf app has technique specific clip rolls so users can copy Jamie.
This concept inspires users to become better surfers by using the app. This concept aims to make users question their surfing potential having used the app. Mentioning JOB in the copy for this concept would add credibility given his status in the surf community. For example, "Want to watch Jamie land his signature backside barrels on repeat so YOU can replicate?".
Headers
Stay psyched with a PROVEN PRO
Stay psyched with the Jamie O'Brien app!
Psyching to surf better!
Stay psyched to surf better with a PROVEN PRO
NAIL your surfing goals with a PROVEN PRO
Amped to surf better with a PROVEN PRO
Pumped to surf better with a PROVEN PRO
Party wave with a PROVEN PRO
Kook
Kooks go home
Don't be a kook
Kook-free zone
Zero kook zone
How to not be a kook
Don't kook it