Please enable JavaScript.
Coggle requires JavaScript to display documents.
H & M - Coggle Diagram
H & M
Strengths
-A wide range of products
-Global presence
-Strong financial performance
-Affordability
-Fast delivery of new products
-Collaborations with international designers/brands
-Fast follow up with trends
-Low control over supply chain
Weakness
Medium quality
-Lack of control over product production
-Following after trends of luxury brands
-Low customer service
-High brand switching customers
-Affordable pricing affects quality
-Dependence on third party suppliers
Threads
-Highend fashion competitors
-Consumer changes
Increasing production costs
-Rising labor costs in Asia
-Risk of forreign exchange fluctuations
-Intense competition
Opportunities
-More brand associations
-Improving customer Loyalty Programs
-Expanding on new markets and E-Commerce(ONLİNE)
-Focus on expansion to improve profitability
-Commitment to Sustainability